Essays about: "benefits of customer database"

Showing result 1 - 5 of 9 essays containing the words benefits of customer database.

1. 1. Exploring Expectations of an Unattended Delivery Service: A Case Study in Sweden

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Mary Catherine Osman; [2019]
   Keywords : Last-Mile Logistics; Online Grocery; Unattended Delivery; Swedish Market; Expectations; Social Sciences;

   Abstract : Title: Exploring Expectations of an Unattended Delivery Service: A Case Study in Sweden Author: Mary Catherine Osman Supervisor: Daniel Hellström Purpose of Paper: The goal of this thesis is to better understand Swedish consumers’ expectations of an unattended delivery box system such as Nowaste’s E-drop. Methodology: This thesis answers its research question through a series of case studies in which a combination of qualitative methods was used. READ MORE

3. 2. Adopting CS towards International Hotels' B2B customers in international markets : A Qualitative study in B2B context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Abeer Alzahar; Sarah Tariq; [2019]
   Keywords : Corporate Sustainability; Corporate Social Responsibility; Business Customers; Hotel Industry; IMP Group;

   Abstract : Background: As mentioned by the hoteliers in our study, the Saudi Arabian markets are not in a full usage or application of Corporate Social Responsibility (CSR). There have been several reviews formed by the United Nation Development Program show the efforts done by the different sectors of the country to reach the 2030 Agenda which aim for a sustainable development. READ MORE

4. 3. Analyzing the analyzing tool

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Viktor Nyman; Fredrik Hjelm; [2018]
   Keywords : Big data; Customer analytics; Marketing; Personality; Online behavior;

   Abstract : Big data is rapidly disrupting how marketing is being used by enabling deeper and more individual customer insights. Sometimes, this comes at the price of integrity. This thesis aims to search for how valuable the most personal insights may be in predicting customer behavior. READ MORE

5. 4. How can loyalty programmes improve brand loyalty?

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Gideon Mekonnen Jonathan; Anna Kapetanakis; [2015]
   Keywords : Brand loyalty; loyalty programmes; customer loyalty; retail industry;

   Abstract : Title: How can loyalty programmes improve brand loyalty? Level: Final assignment for Master Degree in Business Administration Author: Anna Kapetanakis, and Gideon Mekonnen Jonathan Supervisor: Sarah Philipson (Assistant Professor) Date: June, 2015 Aim: To investigate how customers loyalty can be improved through loyalty programmes. Method: Mixed approach, both qualitative and quantitative data, is chosen for this study. READ MORE

6. 5. The impact of RE process factors and organizational factors during alignment between RE and V&V : Systematic Literature Review and Survey

   University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik

   Author : Srinivasu Akkineni; [2015]
   Keywords : Requirements; verification; validation; alignment; factors; requirements engineering; RE; V V;

   Abstract : Context: Requirements engineering (RE) and Verification and validation (V&V) areas are treated to be integrated and assure successful development of the software project. Therefore, activation of both competences in the early stages of the project will support products in meeting the customer expectation regarding the quality and functionality. READ MORE