Essays about: "benefits of e-crm"
Found 1 essay containing the words benefits of e-crm.
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1. Micro sized retailers’ usage of e-CRM : A study about how far micro sized retailers have implemented e-CRM and exploration of what factors can describe their e-CRM adoption.
University essay from Ekonomihögskolan, ELNUAbstract : Title: Micro sized retailers usage of e-CRM: A study about how far micro sized retailers have implemented e-CRM and exploration of what factors can describe the e-CRM adoption Course code: 4FE03E Authors: Fredrik Fagerström 880107 Linda Sjögren 880805 Research question: The research explores what factors can explain e-CRM adoption of micro sized retailers through 6 hypotheses, derived from literature review. Purpose: The purpose of this study is to describe how far micro sized retailers have implemented e-CRM and explore what factors can describe their e-CRM adoption. READ MORE