Essays about: "benefits of marketing in modern society"
Found 3 essays containing the words benefits of marketing in modern society.
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1. Green City Branding – How people respond to the built environment
University essay from Göteborgs universitet/Graduate SchoolAbstract : In the last decades, places such as cities, regions and nations have become active participants in the global competitive economy. They now operate in a global marketplace, competing with other places all over the world for tourists, investors, residents and workforce. READ MORE
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2. Branding in the air : A study about the impact of sensory marketing
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : Background: Previously, marketing has focused on audiovisual stimulus but as a result from the information overload of the modern society, companies find it harder to differentiate from the competitors through the traditional marketing channels. Consumers of today tend to take functional attributes for granted and seek for an emotional involvement in the purchasing process. READ MORE
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3. Marketing Communication in the New Digital World : Take the leap!
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : Background: During the last years, the boom of the Internet has carried along with it new possibilities for communication, in addition, other technological developments of society together act to form a new reality in which companies have to rethink their means for com-municating with consumers. Problem and Purpose: In a new reality where consumers seem to reap all the benefits of the technological changes, how then, should companies adjust to the changing environment? The authors first investigated the modern media environment and found some trends in how it is evolving, and after listening to what some experts within the field think about the future and of what should be done, they them-selves endeavoured to generate some guidance for companies in this matter. READ MORE
