Essays about: "best practices marketing"

Showing result 1 - 5 of 27 essays containing the words best practices marketing.

1. 1. Enhancing Interfunctional Coordination in B2B Companies: The Strategic Potential of Digital Tools : A qualitative study on how digitalization can be used as a strategic driver to enhance interfunctional coordination and improve customer orientation in B2B.

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Matilda Krantz; [2023]
   Keywords : interfunctional coordination; cross-functional; digitalization; supply chain; sales; marketing; B2B; go-to-market strategy; sharing information; customer orientation; customer value;

   Abstract : In an ever-evolving digital landscape, the way we do business changes rapidly.  In this landscape, B2B companies are confronted with challenges that demand adaptation and reevaluation of their business models, such as exploring innovative approaches to resource utilization and streamlining workflows. READ MORE

3. 2. The Digital World of Self-Publishing : A qualitative multiple case study examining how digitalization has influenced self-publishing authors.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Elin Oskarsson; Victoria Bergström; [2022]
   Keywords : Technology; Book Publishing; Self-publishing; Digitalization; Authors; Innovation.;

   Abstract : Background: The third revolution, also called the digital revolution, has challenged the traditional way of publishing and the existing business models. Digitalization has become the center of this development and with innovations such as the internet and computers, a whole new world of possibilities for authors have opened up, including self-publishing. READ MORE

4. 3. Increasing Retention in Insurtechs Through Churn Prediction

   University essay from Lunds universitet/Innovationsteknik

   Author : John Rapp Farnes; Oskar Christiansen; [2021]
   Keywords : Non-life insurance; Property and casualty insurance; Customer retention; Churn prediction; Predictive analytics; Classification; Machine learning; Mathematics and Statistics;

   Abstract : Over the last decades, the Swedish insurance industry has seen decreased entry barriers due to deregulation and emerging new technologies, which have the potential to disturb the stagnated and consolidated competitive landscape of the industry. Initiated by newcomers like American insurance startup Lemonade, and later Swedish Hedvig among others, there is an increased push toward digitalization, transparency, and automation in the industry. READ MORE

5. 4. Communicating big data in the healthcare industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : María Castaño Martínez; Elizabeth Johnson; [2020]
   Keywords : Big data; Information and knowledge creation; Corporate communication; Multinational corporations; International business; Healthcare;

   Abstract : In recent years nearly every aspect of how we function as a society has transformed from analogue to digital. This has spurred extraordinary change and acted as a catalyst for technology innovation, as well as big data generation. Big data is characterized by its constantly growing volume, wide variety, high velocity, and powerful veracity. READ MORE

6. 5. Industrialization of Lithium-Ion Prismatic Battery Cell for the Automotive Industry

   University essay from KTH/Industriell produktion

   Author : Oliver Liiv; [2020]
   Keywords : Industrialization; Project Management; Toolbox; Lithium-Ion Battery; Battery Cell; Prismatic Cell; Automotive; Green-Field;

   Abstract : Energy systems in every part of the world are experiencing accelerated shifts towards more sustainable solutions which will bring far-reaching changes to our daily lives. These rapid transitions will bring impactful and vital changes to the way we fuel our cars, heat our homes and power our industries in the approaching decades. READ MORE