Essays about: "big data and marketing"

Showing result 1 - 5 of 77 essays containing the words big data and marketing.

1. 1. How do virtual tours affect willingness to pay for property in the real estate market?

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Markus Sjölund; [2023]
   Keywords : willingness to pay; property; virtrual tours;

   Abstract : Although virtual tours for properties have existed for some time, it has recently become a highlyrelevant marketing tool for real estate agents. As it enables them to keep up with thecompetition, it has proven especially effective for hard-to-showcase properties. READ MORE

3. 2. Towards Realistic Datasets forClassification of VPN Traffic : The Effects of Background Noise on Website Fingerprinting Attacks

   University essay from Karlstads universitet/Institutionen för matematik och datavetenskap (from 2013)

   Author : Christoffer Sandquist; Jon-Erik Ersson; [2023]
   Keywords : Data collection; Website fingerprinting; dataset; traffic analysis; VPN; encrypted traffic; machine learning; deep learning; network measurements; twitch; Datainsamling; Profilering av hemsidor; dataset; trafikanalys; VPN; krypterad trafik; maskininlärning; djupinlärning; nätverksmätningar; twitch;

   Abstract : Virtual Private Networks (VPNs) is a booming business with significant margins once a solid user base has been established and big VPN providers are putting considerable amounts of money into marketing. However, there exists Website Fingerprinting (WF) attacks that are able to correctly predict which website a user is visiting based on web traffic even though it is going through a VPN tunnel. READ MORE

4. 3. CUSTOMER CHURN PREDICTION MODEL IN TELECOMMUNICATION SECTOR USING MACHINELEARNING TECHNIQUE

   University essay from Uppsala universitet/Statistiska institutionen

   Author : Nayema Taskin; [2023]
   Keywords : Telecommunication; Customer Retention; Churn Prediction; Machine Learning.;

   Abstract : Customer churn is a critical problem faced by telecom companies, leading to lost revenue and increased marketing costs. In the highly competitive telecommunication sector, customer retention is essential for success. It costs five to seven times more toacquire a new customer than it does to retain an existing one. READ MORE

5. 4. Influencers' Own Brands : Investigating the Drivers of Young Female Followers' Purchase Intentions towards Influencers' Own Brands

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Vilma Bergström; Jennifer Fredriksson Johansson; [2023]
   Keywords : Influencer; Influencers own brands; Young Females; Attitudes; Subjective Norms; Purchase Intention; Shopping habits; Previous experience; Theory of Reasoned Action;

   Abstract : Influencers have been working with collaborations with different brands during a long period of time, the latest development in their career has been to launch their own brands without any intermediators. Previous studies have investigated influencers' own brands but there is still a knowledge gap between intention and behavior. READ MORE

6. 5. Under the Influence : A Qualitative Study of How Social Media Influencers Can Influence Followers on Instagram

   University essay from Jönköping University

   Author : Julia Larsson; Viktoria Niklasson; Lisa Liljegren; [2022]
   Keywords : Instagram; Institutional Theory; Institutional logic; Legitimation; Relationship Marketing; Social Media; Social Media Influencers;

   Abstract : Background: Social media has become a big part of our society. One platform that has had remarkable growth in popularity is Instagram. In Sweden, Instagram had 5.75 million users in 2021. READ MORE