Essays about: "big spenders"

Found 3 essays containing the words big spenders.

  1. 1. Customer Churn Prediction for PC Games : Probability of churn predicted for big-spenders usingsupervised machine learning

    University essay from KTH/Optimeringslära och systemteori

    Author : Valgerdur Tryggvadottir; [2019]
    Keywords : Customer churn prediction; whales; data analysis; machine learning; binary classification.; Kund churn prediktering; valar; dataanalys; maskinlärning; binär klas-sificering.;

    Abstract : Paradox Interactive is a Swedish video game developer and publisher which has players all around the world. Paradox’s largest platform in terms of amount of players and revenue is the PC. READ MORE

  3. 2. Customer segmentation of retail chain customers using cluster analysis

    University essay from KTH/Matematisk statistik

    Author : Sebastian Bergström; [2019]
    Keywords : Cluster analysis; customer segmentation; tEIGEN; MCLUST; K-means; NMF; Silhouette; Davies-Bouldin; big spenders; statistics; applied mathematics; unsupervised learning; Klusteranalys; kundsegmentering; tEIGEN; MCLUST; K-means; NMF; Silhouette; Davies-Bouldin; storkonsumenter; statistik; tillämpad matematik;

    Abstract : In this thesis, cluster analysis was applied to data comprising of customer spending habits at a retail chain in order to perform customer segmentation. The method used was a two-step cluster procedure in which the first step consisted of feature engineering, a square root transformation of the data in order to handle big spenders in the data set and finally principal component analysis in order to reduce the dimensionality of the data set. READ MORE

  4. 3. Online shopping Behavior in Sweden and China : What is different about Chinese Consumers

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Victor Jansson; [2016]
    Keywords : Consumer Shopping Behavior; Technology Acceptance; Social media; China; Sweden; E-commerce;

    Abstract : The Chinese E-commerce market is the largest in the world and E-commerce takes up more of the retail market in China than in western countries. Why are Chinese consumers such big spenders online? This thesis examines the differences in consumer shopping behavior in China and Sweden in the aims to find some of the factors explaining the reasons. READ MORE