Essays about: "blue ocean strategy"

Showing result 16 - 20 of 26 essays containing the words blue ocean strategy.

  1. 16. Analysis of the Remote Access Market in North America

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Mikael Björk; Dominique Blanc; [2012]
    Keywords : Remote access; Market analysis; Five Forces Framework; Blue Ocean Strategy; market;

    Abstract : How can a small European technology company make it to the giant North American market? This thesis deals with how a new entrant with disruptive technologies and products in the remote access automation market could enter and develop a business in North America where this market barely exists. To address this problem, we have analyzed if the Porter Five Force framework together with the Blue Ocean concept is a viable approach to evaluate a company’s competitive edge, and what strategy to apply for a company with disruptive products. READ MORE

  3. 17. What is the color of Chinese water? : Challenges and opportunities for European hydropower companies in the Chinese market

    University essay from Företagsekonomi

    Author : Julia Seidel; [2011]
    Keywords : Hydropower; China; Blue Ocean strategy; Emerging market assessment; Internationalization; Electricity generation;

    Abstract : Background: China is the country with the worldwide hugest hydropower reserves. Interms of meeting its electricity demand, further development of its reserves is necessary.European companies are leading on the hydropower market and strive for projects inChina, resulting in challenges and opportunities while facing emerging market features. READ MORE

  4. 18. Use value innovation to create competitive advantages in Blue Ocean : A case study of IKEA in Nanjing

    University essay from Centrum för tjänsteforskning

    Author : Chaoren Lu; Apinya Thawatthatree; [2011]
    Keywords : Competitive strategy; Competitive advantage; Value creation; Blue Ocean strategy;

    Abstract : This present thesis aims to contribute to a better understand about how to use value innovation to get competitive advantages and get leading position in the market.   This theoretical approach is supported by an empirical case study about IKEA in Nanjing, China. READ MORE

  5. 19. The evolution of strategic thinking and practices: Blue Ocean Strategy

    University essay from Ekonomihögskolan, ELNU

    Author : Guillaume NICOLAS; [2011]
    Keywords : ;

    Abstract : .... READ MORE

  6. 20. Application of Blue Ocean Strategy to Chinese 3G Mobile Telecom Industry

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Zang Wang; Jin Wei Yang; [2010]
    Keywords : Porter’s five competition forces theory; Blue Ocean strategy; IPA;

    Abstract : The purpose of this study was to apply “Blue Ocean” strategy to Chinese 3G mobile telecom industry. Chinese 3G mobile telecom industry is a rapidly growing multiple industry which served a lot of services to customers. READ MORE