Essays about: "bmw company analysis"

Showing result 1 - 5 of 6 essays containing the words bmw company analysis.

  1. 1. Enhancing Parking Behavior Detection

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Teodora Anitoaei; [2016]
    Keywords : Haversine; navigation; parking; positioning; location; Haversine; navigation; parkering; positionering; lokalisering;

    Abstract : A review of navigation systems nowadays shows that new features are required in the automotive field. One such feature is suggesting a parking space within a positioning system. In the new global context of navigation, finding a parkingplace has become a central issue for all drivers. READ MORE

  2. 2. Corporate social responsibility disclosure in corporate communication : A content analysis of the automotive industry’s sustainability reports

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Baptiste Pouvreau; Pierre Sonier; [2012]
    Keywords : Corporate Sustainable Responsibility; car industry; trend analysis; content analysis; CSR disclosure; sustainability reports;

    Abstract : Problems related to sustainable development such as environmental issues, human rights, orlabor conditions, are nowadays deeply integrated in our society. It became primordial forcompanies to take into consideration these problems in their business development. READ MORE

  3. 3. Brand Heritage : Helping Strengthen the Brand Identity of Husqvarna Motorcycles

    University essay from Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Victor Gårdh; [2009]
    Keywords : brand heritage; brand community; retro brands; brand identity; brand image; Husqvarna Motorcycles; BMW Motorcycles; Morgan Motor Company; Triumph Motor-cycles;

    Abstract : Abstract:Purpose: The purpose of this thesis is to learn how brand heritage and retro brands can help HQM strengthen their brand identity.Background: Companies with a long history have a strategic choice to make re-garding the use of their heritage in marketing communications. READ MORE

  4. 4. ORGANIZENSATIONAL CULTURE - Cultural connections in multinational companies

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Josefine Strömberg; Emma Soikkeli; [2008-06-10]
    Keywords : ;

    Abstract : Introduction: Our world is changing. Due to globalization, multinational companies are meeting fiercer competition and the pressure to be competitive and successful is increasing. The characteristics of the companies seem to be more in focus now and ever since the eighties the concept of organizational culture has been a much-discussed topic. READ MORE

  5. 5. Exchange rate risk in Automobile Industry: An Empirical Study on Swedish, French and German Multinational Companies.

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet; Umeå universitet/Handelshögskolan vid Umeå universitet

    Author : Lyna Alami Barumwete; Feiyi Rao; [2008]
    Keywords : Exchange rate risk; Hedging strategies; Risk management; Foreign Exchange exposure;

    Abstract : Recently, both company executives as well as national media have claimed that short currency exchange rate fluctuations are negatively affecting the stock returns of certain firms. However, most previous studies focusing on companies in the US and Asia have been unable to find empirical support for a statistically significant linkage between firm value and exchange rate risk. READ MORE