Essays about: "body advertising"

Showing result 1 - 5 of 32 essays containing the words body advertising.

1. 1. Where's the beef? A quantitative study of the impact of advertising claims on consumer beliefs, attitudes and behavioral intentions in the context of plant-based meat

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Ida Hanhirova; Sophie Wellié; [2023]
   Keywords : Plant-based meat; Advertising; Claims; Sustainable consumption; Theory of Planned Behavior;

   Abstract : With a growing population to feed and increased focus on reducing unsustainable (for both the planet and the body) food practices, meat consumption and reduction has become a hot topic. Although an increasing number of people are choosing to ditch dairy and say no to meat, most people in the Western world do consume meat, and enjoy doing it. READ MORE

3. 2. Generation Z Consumers' Attitudes towards Body Diversity in Fashion Advertisements : A quantitative study on the effect of consumers' own body size to their attitude

   University essay from Umeå universitet/Företagsekonomi

   Author : Amanda Hallberg; [2023]
   Keywords : Fashion advertising; body diversity; body positivity; generation Z; fashion industry; Instagram marketing; social media marketing; consumer attitudes; purchase intentions;

   Abstract : This thesis is investigating how consumers’ attitudes on fashion advertisements are affected by the models featured in the advertisements, with the consumers’ own body size being taken into consideration. The topic for the thesis was formed when conducting a thorough literature search, which revealed a gap in research. READ MORE

4. 3. Leaving Wonderland - An investigation of capitalist visual culture in public spaces through design in relation to female sexuality

   University essay from Göteborgs universitet/HDK-Valand - Högskolan för konst och design

   Author : Gréta Balog; [2023]
   Keywords : capitalism; patriarchy; female sexuality; perfectionism; visual culture; public spaces; feminist design; critical design;

   Abstract : Capitalist visual culture in public spaces have a significant impact on female sexuality by perpetuating unrealistic, sexualizing and objectifying representations of women. Visual media such as advertising, branding, and other forms of corporate messaging are used to promote the ideas and values of capitalism. READ MORE

5. 4. The Creator Effect: A quantitative study of the impact on consumer perceptions and judgements when exposed to an AI-created advertisement

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Elina Heidenborg; Linnea Kaveryd; [2023]
   Keywords : artificial intelligence; advertising; consumer perceptions; the machine heuristic; advertising outcomes;

   Abstract : Artificial intelligence is expected to disruptively change the future of marketing, and the benefits of the technology are widely known. However, despite a general skepticism around AI, there is still a lack of research investigating consumer perceptions in the field. READ MORE

6. 5. Blue Blood and Smooth Skin : Interdependent Relationships Between Feminine Hygiene Product Commercials, Feminism, and Women’s Self-Esteem

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Nina Lotz; Dionne Tilborghs; [2022]
   Keywords : feminism; feminine hygiene products; menstruation; body hair; women´s self-esteem; advertising; binary clean messy ; stigma; normatization;

   Abstract : The portrayal of women in commercials is intertwined with patriarchal structures and power hierarchies found in Western contemporary society, which stem from the Judeo-Christian binary of a ‘clean/messy’ body as introduced by St. Augustine (354 – 430 CE). READ MORE