Essays about: "body positivity marketing"
Found 2 essays containing the words body positivity marketing.
1. How does marketing body positivity influence online purchasing behavior? : A study on Swedish female underwear apparel consumers.University essay from
Abstract : Background: Body positivity promotion has recently received great attention, both from companies as well as from consumers. The responsibility of companies to promote a healthy body image and be inclusive of all people through their marketing activities is increasing, as the body positivity movement on social media has started to expand and change consumer demands for underwear apparel. READ MORE
2. Never Good Enough - Why It Is Worth It to Normalize Normal Bodies : A Quantitative Analysis of the Impacts of Body Image Satisfaction on the Reaction Towards Body Positivity and Thinspiration CommercialsUniversity essay from Jönköping University/IHH, FöretagsekonomiJönköping University/IHH, Marketing and LogisticsJönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap
Abstract : Background: There is a ubiquitous societal trend to define one’s self-worth based on externalities such as looks. The visibility of idealised and homogenous, mainly white, ‘perfect’ bodies in mass media contributes to the surge in body dissatisfaction of individuals, especially young women. READ MORE