Essays about: "born globals."
Showing result 21 - 25 of 65 essays containing the words born globals..
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21. A Virtual Road to the Global Market - A new paradigm for Born Globals' organizational structures?
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This thesis builds on the argumentation by business advisors and academic scholars, that quick and extensive internationalization is a key competitive advantage in today's fast-paced economy. By reviewing literature, it can be established that very little is discussed regarding the strategic options to increase international scope for Born Globals. READ MORE
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22. Benefits of using offline & online methods in the internationalization process : A study of e-commerce companies in Sweden
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Technical advances have made it possible for small enterprises to go international already at inception since the internet has made the internationalization process cost-effective. With the existence of the offline and online arena, the companies have to consider how they allocate their resources between these fields; not allocating resources to offline methods can save money, but could reduce adaptation to the new market which can lead to reduced firm performance. READ MORE
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23. Turned Tables in The Global Economy : Chinese Outward Foreign Direct Investment and Cultural Risk Reduction in Sweden
University essay from Södertörns högskola/FöretagsekonomiAbstract : Background: People’s Republic of China has attracted much FDI throughout the decades. According to the World Bank (2016), China has received approximately 20 per cent of the total FDI to developing countries the last ten years which has contributed to the country’s huge economic growth. READ MORE
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24. Factors Important for Rapid Internationalization : A Multiple Case-Study of Born Global Internet-Based Service Firms in Sweden
University essay from Umeå universitet/FöretagsekonomiAbstract : The evolution of globalization and technology have changed the playground for international business and made it possible for smaller businesses to compete internationally among large and capital intensive companies. Markets become increasingly alike with converging product preferences and changing the world into one large integrated marketplace easily accessible for firms of all sizes. READ MORE
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25. Brand Building in Born Global Firms : The role of digitalization in brand building in young B2B Born Global companies internationalization
University essay from Umeå universitet/FöretagsekonomiAbstract : Purpose: The purpose of this thesis is to create a deeper understanding of the impact of digitalization on branding and brand building in the internationalization of B2B Born Global SMEs. Design/methodology: The methods used were a mixed qualitative methodology including both interviews and open-ended surveys. READ MORE