Essays about: "boycott"

Showing result 1 - 5 of 25 essays containing the word boycott.

1. 1. Gillette ‘We believe: the best men can be’ – the advertisement that shaved itself off the market.

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Author : Merel Cheng; Lisa Frommann; [2023]
   Keywords : Gillette; advertising; advertisement; marketing; brand; gender; masculinity; backlash;

   Abstract : Background:  The 2019 Gillette advertisement ‘We believe: the best men can be’ was released when the #MeToo movement was gaining momentum. The commercial addressed conventional ideas of masculinity and received a lot of public criticism for its message. READ MORE

3. 2. Prefigurative politics as applied to the climate crisis : A game theoretical assessment

   University essay from Uppsala universitet/Statsvetenskapliga institutionen

   Author : Nathan Carlshamre; [2023]
   Keywords : Prefigurative politics; game theory; prefiguration; climate activism; activism; environmental activism; tragedy of the commons; anarchism; left-libertarianism; political theory; Montgomery bus boycott; constructive program; ecotage; non-violence; violence; cartel theory; salience;

   Abstract : In this paper, I make use of the game-theoretical concepts of cartel theory and coordination theory via salience and Schelling points in order to assess the viability of prefigurative politics when used by group actors to address the particular case of the climate crisis. I show that prefigurative politics as a strategy faces significant systematic disadvantages when used by social movements attempting to address climate change as compared to when it is used by social movements focused on other causes. READ MORE

4. 3. Activism in MMORPGs: A case studyof the MapleStory player boycott

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Tanzila Hakeem; [2022]
   Keywords : Gaming; Consumer Activism; Networked Social Movements; Digital Activism; Fandom; Participation; Consumerism; Globalization; Boycotting; Internet studies; social movements; Participatory politics;

   Abstract : This thesis explores how online gaming has become a central tool for networked social movements to participate in consumer activism. I look at the case study of MapleStory: a Korean MMORPG game and their consumer activism efforts started by the players. READ MORE

5. 4. To Forgive But Never Forget : A qualitative study of why customers choose to return to companies within the fast fashion industry they have previously boycotted due to a scandal

   University essay from Umeå universitet/Företagsekonomi

   Author : Elin Öhrner; Amina Kerimova; [2022]
   Keywords : loyalty; customer loyalty; consumer behavior; marketing; boycott; motivations; scandals; fast fashion; social media; eWOM; negative eWOM; influencers;

   Abstract : With the growing role of social media in society today, a more accessible dissemination of information between customers through eWOM is also growing. Especially the negative eWOM can have a huge impact on customers and get devastating results. READ MORE

6. 5. Weapons of Brand Destruction: Exploring the different methods and strategies used by Online Anti-Brand Communities aimed to harm brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Andrés Emilio Garcia Raffo; Niklas Kjellander; [2022]
   Keywords : Brand Community; Anti-Brand Community; Brand Dislike; Consumer-activism; Business and Economics;

   Abstract : Aim: The aim of this paper was to shed light on the different methods/strategies that Anti-Brand Communities (ABCs) use in order to cause harm to particular brands. Purpose: The purpose of this paper is to offer assistance to brand managers through Anti-Brand Community-insights, as a means of combating the increasingly growing number of ABCs. READ MORE