Essays about: "brand, target market"
Showing result 1 - 5 of 88 essays containing the words brand, target market.
-
1. Beyond the Target Market : Investigating the Impact of Brand Activism on Brand Authenticity and Attitude in Non-Targeted Markets
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Nowadays, people around the world are connected through social networks. This hyperconnectivity implies that companies need to think about the perceptions and opinions of consumers who were not directly targeted by a campaign. READ MORE
-
2. Navigating the Evolving World of Fashion In-Game Advertising
University essay from Uppsala universitet/Medier och kommunikationAbstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE
-
3. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE
-
4. Brand equity in the Twitch streamers market : A quantitative study of David Aaker’s brand equity model.
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Purpose: This research aims to test the application of a customer-based brand equity model, based on Aaker´s well-known conceptual framework of brand equity in the context of streamers. Design/Methodology- This research has used multiple linear regression to test the relationship between brand equity and brand loyalty, brand awareness, brand associations as well as perceived quality. READ MORE
-
5. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns
University essay from SLU/Dept. of EconomicsAbstract : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. READ MORE