Essays about: "brand Gävle"

Showing result 1 - 5 of 47 essays containing the words brand Gävle.

  1. 1. Critical Success Factors: A study of Swedish Restaurant Franchisors

    University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Author : Fanny Johansson; Andreas Pedersen; [2018]
    Keywords : Franchising; Franchisee; Franchisor; Critical Success Factors; CSFs; Restaurant Chain; Fast-Food chain; life cycle; expansion; barriers;

    Abstract : ABSTRACT Aim: From its inception to its expansion nationally and internationally, the management of a restaurant franchise concept uses various critical success factors to overcome the barriers that they encounter throughout their different growth phases. This study aims to find out what the CSFs are for Swedish restaurant franchisors of different sizes, what barriers they encounter and what their solutions to these problems are. READ MORE

  2. 2. Motivating Factors Influencing Consumers’ Brand Preferences for mobile phones: University of Gavle Students.

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Chinedu Ekemba; Emin Ali Emurla; [2017]
    Keywords : Extrinsic and intrinsic factors; Brand name; word of mouth; product physical appearance; product features; socio-economic factor; and prestige.;

    Abstract : Title: Motivating factors influencing consumers’ Brand preferences for mobile phones: University of Gavle students Level: Final assignment for Master degree in Business Administration (MBA) Authors: Chinedu Ekemba and Emurla Emin Ali Supervisor: Professor Ehsanul Huda Chowdhury Examiner: Professor Maria Fregidou-Malama Date: 2017- June Aim: The aim of this study is to investigate the motivating factors that influence University Gavle students to prefer a particular Mobile phone brand. Method: A qualitative study is carried out based on primary data; the primary data was collected through semi-structured interview with twenty of University of Gavle Students by the use of face to face interview. READ MORE

  3. 3. Branding for startup companies in Sweden : A study on startups brand building

    University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Author : Markus Lagerstedt; Athanasios Mademlis; [2017]
    Keywords : branding; startups; branding activities; brand equity; entrepreneur;

    Abstract : Aim: The aim of this study is to explore the factors that influence the brand building in startup companies. Method: This study implements a qualitative approach and consists of twelve startup companies located in Sweden. READ MORE

  4. 4. The Impact of Facebook Communication on Fashion Clothing Buying Decision: A study on University of Gävle Students

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Tarek Sardouk; Sourav Sarker Shuva; [2017]
    Keywords : ;

    Abstract : Aim: This research aims to discuss and analyze the different impacts and influences Facebook communication has on the buying behavior of consumers, taking the students of University of Gävle as a case study. Methodology: The adopted methodology is based on a questionnaire carried out through a quantitative research with the student of Högskolan i Gävle in Sweden. READ MORE

  5. 5. The Potential of 3PL Involvement in an Asphalt Manufacturing Project

    University essay from Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : Jude Emele; [2016]
    Keywords : ;

    Abstract : Purpose – This thesis explores and identifies issues considered critical when engaging third-party logistics (3PL) in an asphalt-manufacturing project. The research highlights and discusses those issues including the reliability and maintainability of the equipment used in hauling materials in the project. READ MORE