Essays about: "brand Gävle"

Showing result 16 - 20 of 26 essays containing the words brand Gävle.

1. 16. Critical Success Factors: A study of Swedish Restaurant Franchisors

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Fanny Johansson; Andreas Pedersen; [2018]
   Keywords : Franchising; Franchisee; Franchisor; Critical Success Factors; CSFs; Restaurant Chain; Fast-Food chain; life cycle; expansion; barriers;

   Abstract : ABSTRACT Aim: From its inception to its expansion nationally and internationally, the management of a restaurant franchise concept uses various critical success factors to overcome the barriers that they encounter throughout their different growth phases. This study aims to find out what the CSFs are for Swedish restaurant franchisors of different sizes, what barriers they encounter and what their solutions to these problems are. READ MORE

3. 17. Motivating Factors Influencing Consumers’ Brand Preferences for mobile phones: University of Gavle Students.

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Chinedu Ekemba; Emin Ali Emurla; [2017]
   Keywords : Extrinsic and intrinsic factors; Brand name; word of mouth; product physical appearance; product features; socio-economic factor; and prestige.;

   Abstract : Title: Motivating factors influencing consumers’ Brand preferences for mobile phones: University of Gavle students Level: Final assignment for Master degree in Business Administration (MBA) Authors: Chinedu Ekemba and Emurla Emin Ali Supervisor: Professor Ehsanul Huda Chowdhury Examiner: Professor Maria Fregidou-Malama Date: 2017- June Aim: The aim of this study is to investigate the motivating factors that influence University Gavle students to prefer a particular Mobile phone brand. Method: A qualitative study is carried out based on primary data; the primary data was collected through semi-structured interview with twenty of University of Gavle Students by the use of face to face interview. READ MORE

4. 18. Branding for startup companies in Sweden : A study on startups brand building

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Markus Lagerstedt; Athanasios Mademlis; [2017]
   Keywords : branding; startups; branding activities; brand equity; entrepreneur;

   Abstract : Aim: The aim of this study is to explore the factors that influence the brand building in startup companies. Method: This study implements a qualitative approach and consists of twelve startup companies located in Sweden. READ MORE

5. 19. The Potential of 3PL Involvement in an Asphalt Manufacturing Project

   University essay from Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

   Author : Jude Emele; [2016]
   Keywords : ;

   Abstract : Purpose – This thesis explores and identifies issues considered critical when engaging third-party logistics (3PL) in an asphalt-manufacturing project. The research highlights and discusses those issues including the reliability and maintainability of the equipment used in hauling materials in the project. READ MORE

6. 20. Scoring with your Brand : the Case of the Brand Positioning of Brynäs IF

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Douwe de Greef; Jesse Kapiteijn; [2016]
   Keywords : Brand Positioning; Point Of Difference; Brand Knowledge; Brand Reputation; Brand Personality;

   Abstract : Aim: The aim of this study is to identify how a professional ice hockey club with fans nationwide can position its brand successfully and to discover if this is in line with what the consumers think is important in the branding of the club. Method: A mixed method has been used for this case study, in the forms of interviews and a questionnaire. READ MORE