Essays about: "brand Gävle"

Showing result 21 - 25 of 26 essays containing the words brand Gävle.

1. 21. How can loyalty programmes improve brand loyalty?

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Gideon Mekonnen Jonathan; Anna Kapetanakis; [2015]
   Keywords : Brand loyalty; loyalty programmes; customer loyalty; retail industry;

   Abstract : Title: How can loyalty programmes improve brand loyalty? Level: Final assignment for Master Degree in Business Administration Author: Anna Kapetanakis, and Gideon Mekonnen Jonathan Supervisor: Sarah Philipson (Assistant Professor) Date: June, 2015 Aim: To investigate how customers loyalty can be improved through loyalty programmes. Method: Mixed approach, both qualitative and quantitative data, is chosen for this study. READ MORE

3. 22. Cultivating the Cultural Brands : Gävle Teater and Gävle Konserthuset in Sweden

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Sander van der Linde; [2015]
   Keywords : Brand Awareness; Brand Equity; Brand Meaning; WOM; Word-of-Mouth.;

   Abstract : Abstract Purpose – The aim of this study is to gain a deeper understanding on how brand equity for non-profit entertainment-based service firms in the cultural sector can be cultivated. Design/approach/methodology – An existing model to cultivate brand equity in commercial service firms is utilised to assess the applicability on specific non-profit firms. READ MORE

4. 23. The most important competencies in Haier Logistics

   University essay from Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

   Author : Zhaoanjian Mao; Ni Mo; [2014]
   Keywords : Competence; Competitive advantages;

   Abstract : Competence building of a corporation is a vital choice for a third-party logistics (TPL) provider for it to face drastic challenges, and the issue of competence building has attracted the attention of both academic and business communities. The purpose of this thesis is to investigate how an appliance maker can build TPL competence, and the research questions of the thesis are as follows: (1) What are the main factors in building the competence of a TPL enterprise? (2) What are the advantages of building logistics-related competence for Haier Logistics? (3) How important is logistics competence for Haier? By applying a qualitative research method, the present study takes Haier Logistics as a case, a subsidiary of the Haier Group, which provides logistics services not only for all the companies within the group but also for other companies as a TPL services enterprise. READ MORE

5. 24. The Management of the Service Supply Chain

   University essay from Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

   Author : Kechen Chen; Di Yu; [2014]
   Keywords : supply chain; service supply chain management; customers’ satisfaction;

   Abstract : The main topic of this thesis is to study the connection between Service Supply Chain Management (SSCM) and Customer Satisfaction (CS). The study is based on the factors of SSCM for receiving CS and its implementation. READ MORE

6. 25. Brand Extension : research of Danone in Sweden

   University essay from Avdelningen för ekonomi

   Author : Yu Lai; Yue Yang; [2012]
   Keywords : brand extension; CBBE model; BAV method;

   Abstract : ABSTRACT Purpose-----The purpose of this paper is to discuss Danone how to extend its brand in Sweden. Brand extension as a branding strategy has been increasing the last decades, and Danone just proposes Yogurt in Gälve which is one of the cities in Sweden, so this paper is to analyze what should Danone do if it wants to extend its brand in Sweden. READ MORE