Essays about: "brand Gävle"

Showing result 6 - 10 of 26 essays containing the words brand Gävle.

  1. 6. Factors for Reshoring Decision: A Supply Chain Perspective

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Sharif Ahmed; Md.Tawhidul Islam; [2021]
    Keywords : reshoring; supply chain; resource; reconfiguration; proximity;

    Abstract : Purpose: The study aims to explore the supply chain factors that impacts reshoring decisions.Methods: The study followed a qualitative research method based on exploratory research. In order to attain the context of situation-based interpretation, semi-structured interviews were conducted based on two Swedish firms engaged in reshoring initiatives. READ MORE

  3. 7. The Influence of e-WOM through SNS on Brand Perception and Consumer Purchase Intention: Study on Bangladeshi consumers.

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Pronab Swarup Podder; Kaniz Sawda Tanjee; [2021]
    Keywords : Electronic Word of Mouth; Social Networking Sites; Brand Perception; Trustworthiness; and Consumer purchase intention of Smartphone or gadget.;

    Abstract : Aim: The aim of the study is to investigate the influence e-WOM through social network sites has on consumers focusing on brand perception and purchase intention.  Methodology: A qualitative study was applied with the semi-structured online interview conducted with nine respondents across Bangladesh. READ MORE

  4. 8. Strength in Numbers : A Feminist Analysis of The Color Purple by Alice Walker

    University essay from Högskolan i Gävle/Avdelningen för humaniora

    Author : Mårten Wahlström; [2021]
    Keywords : The Color Purple; Alice Walker; literature; feminism; feminist analysis; womanism; psychoanalysis;

    Abstract : The Color Purple (1982) is a well-known feminist work of literature written by the ‘womanist’ Alice Walker. This analysis sought to analyse Walker’s novel in order to identify and discuss the criticism of patriarchal power relations in the novel. READ MORE

  5. 9. To the Next Level : Influence of Social Media on Sport Organisations' Brand and Relationship Management during Global Pandemic

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Richard Amankwah Addo; Giancarlo Mancuso; [2021]
    Keywords : Relationship Building; Brand Building; Interaction; Engagement; Social Media; Sports Organisations;

    Abstract : Aim: The aim of the study is to investigate the influence of social media in building brand and relationship for sport organisations during a global pandemic.   Methodology: The methodology in this study is built on a qualitative method based on a inductive approach. READ MORE

  6. 10. Brand Feedback and eWOM Sentiment on Twitter : Evaluating the effect of company response strategies in online public conversations

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Linnea Rudenius; [2020]
    Keywords : ;

    Abstract : Aim: The purpose of this study is to investigate how brand feedback response strategies impact eWOM sentiment in public conversations between consumers and businesses. Method: The study has been conducted by collecting over one million tweets from Twitter and performing automated sentiment analysis of these tweets. READ MORE