Essays about: "brand Sony"
Found 3 essays containing the words brand Sony.
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1. Brand loyalty in Smartphone
University essay from Företagsekonomiska institutionenAbstract : Abstract Problem statement – what factors determine brand loyalty in Smartphone? Purpose – The purpose of this study is to examine causal antecedent factors leading to brandloyalty in the Swedish Smartphone market Theory – theoretical review and critical analysis of academic journals related to dependantand independent variables and conceptual model is formulated. Methodology - Quantitative approach is used to quantify the relationship between dependantand independent variables based on the proposed theoretical model that delineates therelationships between dependant variable brand loyalty and the independent variablescustomer satisfaction, perceived quality, brand experience, brand image, brand switching costand product involvement. READ MORE
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2. Asian multinational Companies’ Co-Branding as Brand Strategies
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Asian companies have turned to be multinationals. Many factors could be the reasons of this phenomenon, these days, cooperation strategies, especially, co-branding is an issue. Therefore, this study pursues to study which contexts Asian companies face and how Asian firms use co-branding. READ MORE
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3. Pistols or swords; which are the most useful weapons in the war for talent? : A study of business students employability
University essay from Handelshögskolan vid Umeå universitetAbstract : Globalisation has brought on dynamic markets and competition, and with that obliged companies to focus on long-term strategies and a greater focus on attracting, developing and retaining its employees. The present hunt for talent can be entitled as talent management, a concept that nowadays cannot be avoided. READ MORE
