Essays about: "brand activism"

Showing result 21 - 25 of 57 essays containing the words brand activism.

  1. 21. Get broke or build hope - The implications of woke brand activism

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Renyo Aslan; Omid Mirkhandan; [2022]
    Keywords : Brand Activism; FMCG; Consumer-Brand Relationship; Attachment-Aversion Model; Netnography; Business and Economics;

    Abstract : .... READ MORE

  3. 22. The Role of Social Media in the Activism Measures of Nonprofit Organizations : An Empirical Study of Nonprofit Organizations

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Sara Ruzic; [2022]
    Keywords : Social Media; Twitter; Facebook; Instagram; LinkedIn; Digitalization; Digital Ecosystem; User Behavior; Digital Activism; Digital Marketing; NPO Nonprofit Organization ; BLM Black Lives Matter ; LISC Local Initiatives Support Corporation ; DDM Dolgin Digital Marketing ; IRC International Rescue Committee ;

    Abstract : Social media and its underlying technologies have created an advanced and sophisticated platform for digital activism. As a result, companies and organizations are undergoing a pivotal transition in how they reach and engage with users in a fast and efficient manner. READ MORE

  4. 23. Small Purchases Make A Big Difference

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alice Pettersson; Charlotte Sternberg; [2022]
    Keywords : FMCG; Brand Loyalty; Brand-Cause Fit; Brand Activism; Repurchase Intentions; Business and Economics;

    Abstract : The high competition in the FMCG market today has led to an increased focus on retaining customers and adding value beyond the core business interest. Consequently, most brands engage in cause-related activities to drive brand loyalty. READ MORE

  5. 24. Trust in Brand Activism: A look at self-love campaigns of beauty brands

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Ngoc Nguyen; [2022]
    Keywords : brand activism; brand trust; activism campaign; beauty brands; controlled communication; argument strength; activism activities; Social Sciences;

    Abstract : In recent years, brand activism has been mentioned as a new evolution in corporate sociopolitical involvement. From the customers’ perspective, they expect brands to be more vocal and take a stance to tackle challenges. They do not want neutral brands anymore. READ MORE

  6. 25. “Tis the season to be vegan” : Discursive identity formations and the discursive construction of veganism in the communication event #veganuary

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Saralie Sernhede; [2021]
    Keywords : Social media; veganism; Twitter; hashtag activism; CDA; lifestyle movements;

    Abstract : Offering contemporary insights into movement activities, this study explores the discursive identity formations and discursive constructions of veganism in the communication event #veganuary on Twitter. In a tentative attempt to understand #veganuary as a site of discursive and socio-cultural change, this study seeks to answer the research questions: (1) “What discursive identity formations take part in the semantic battle for the meaning of veganism in the communication event #veganuary on Twitter?”, (2) “How is veganism discursively constructed in the communication event #veganuary on Twitter?”, and (3) “How can we understand #veganuary on Twitter as a site of discursive and socio-cultural change?”. READ MORE