Essays about: "brand ambassadors"

Showing result 1 - 5 of 13 essays containing the words brand ambassadors.

  1. 1. The perfect job : a study of the relationship between employer branding and person organization fit

    University essay from Högskolan Kristianstad/Avdelningen för ekonomi; Högskolan Kristianstad/Avdelningen för ekonomi

    Author : Bojan Kobaslic; Lilian Musonda; [2018]
    Keywords : Abstract; Employer branding; employment value proposition; person-organization fit; job advertisements; personality traits; organizational attractiveness; brand ambassadors;

    Abstract : This research thesis has researched about how employer branding and its relationship to person - organization fit. It focuses on personality traits of applicants and how it can impact their attractiveness of the organization advertised in job adverts. READ MORE

  2. 2. Kommunikation av det kommunala hållbarhetsarbetet : en fallstudie av Växjö kommun

    University essay from SLU/Dept. of Economics

    Author : Axel Frejd; Isabella Viman; [2018]
    Keywords : miljöarbete; grön marknadsföring; kommunal verksamhet; kommunikation;

    Abstract : To promote sustainable development is a vital aspect of ensuring a safe and enduring future for our world. In efforts to increase the global commitment he UN has set 17 goals for the sustainability work of its member states. In the Swedish public sector these goals have been incorporated at different levels of control. READ MORE

  3. 3. Behind the Scenes of an Attractive Employer Brand

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Elin Elfving; [2017]
    Keywords : organisational culture; sensemaking; storytelling; employer branding; Social Sciences;

    Abstract : The aim with this research is to contribute to a holistic understanding of employer branding as a co-created process between the employer and the employees. This is done via capturing employees’ stories about an attractive employer. Theories of culture, sensemaking and storytelling are used as a theoretical starting point. READ MORE

  4. 4. Global brand image creation by Swedish born globals

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Zsuzsanna Keremi; Wendy Beute; [2017]
    Keywords : B2B; Born global; branding; brand image; internationalisation; Sweden; Business and Economics;

    Abstract : Introduction: Born globals are increasingly prevalent and very successful in doing business globally, which is quite remarkable when keeping in mind they operate with limited human and financial resources and international business experience. They have to utilise capabilities in a unique way in order to internationalise rapidly and successfully. READ MORE

  5. 5. The Country of Ownership Paradox

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nora Varga; Fengge Zhao; [2016]
    Keywords : Premium Brand; Country of Brand; Country of Ownership; Country of Origin; Automobiles; Developing Countries; Brand Image; Consumer Perception; Business and Economics;

    Abstract : Purpose: The purpose of the thesis is to explore how the ownership transfer from a developed country to a developing country influences consumers’ perception of the brand. Design/methodology/approach: After the extensive review of the literature about the concept of country of origin and brand image, three premium automobile brand acquisition cases (Jaguar, Land Rover and Volvo) were investigated. READ MORE