Essays about: "brand ambassadors"

Showing result 1 - 5 of 15 essays containing the words brand ambassadors.

  1. 1. Role of nation brand ambassador/citizen diplomat. Case study of Sweden

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Mariia Dovbenko; [2021]
    Keywords : public diplomacy; citizen diplomacy; nation branding; soft power; nation brand ambassador; citizen diplomat; strategic communication; Social Sciences;

    Abstract : Everybody is a nation brand ambassador/citizen diplomat of his/her country of citizenship or residence or both. This phenomenon is receiving more presence in modern public diplomacy. Sweden is an epitomized example in this regard as a single state in the world that allowed its citizens to run the official Twitter account of the state. READ MORE

  2. 2. Situational brand ambassadorship - a study of how part-time employees make sense of themselves as brand ambassadors

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Kaisa Uronen; [2020]
    Keywords : brand ambassador; employee ambassador; ambassadorship; sensemaking; identity; normative control; brand-centred control; situation; Social Sciences;

    Abstract : The aim of this research is to understand and unpack the phenomenon of brand ambassadorship by examining the sensemaking and actualization as well as the consequences of it. The study adopts an employee-perspective on brand ambassadorship to scrutinize the phenomenon in terms of what is here referred to as ’situational’ brand ambassadorship. READ MORE

  3. 3. The perfect job : a study of the relationship between employer branding and person organization fit

    University essay from Högskolan Kristianstad/Avdelningen för ekonomi; Högskolan Kristianstad/Avdelningen för ekonomi

    Author : Bojan Kobaslic; Lilian Musonda; [2018]
    Keywords : Abstract; Employer branding; employment value proposition; person-organization fit; job advertisements; personality traits; organizational attractiveness; brand ambassadors;

    Abstract : This research thesis has researched about how employer branding and its relationship to person - organization fit. It focuses on personality traits of applicants and how it can impact their attractiveness of the organization advertised in job adverts. READ MORE

  4. 4. Kommunikation av det kommunala hållbarhetsarbetet : en fallstudie av Växjö kommun

    University essay from SLU/Dept. of Economics

    Author : Axel Frejd; Isabella Viman; [2018]
    Keywords : miljöarbete; grön marknadsföring; kommunal verksamhet; kommunikation;

    Abstract : To promote sustainable development is a vital aspect of ensuring a safe and enduring future for our world. In efforts to increase the global commitment he UN has set 17 goals for the sustainability work of its member states. In the Swedish public sector these goals have been incorporated at different levels of control. READ MORE

  5. 5. Behind the Scenes of an Attractive Employer Brand

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Elin Elfving; [2017]
    Keywords : organisational culture; sensemaking; storytelling; employer branding; Social Sciences;

    Abstract : The aim with this research is to contribute to a holistic understanding of employer branding as a co-created process between the employer and the employees. This is done via capturing employees’ stories about an attractive employer. Theories of culture, sensemaking and storytelling are used as a theoretical starting point. READ MORE