Essays about: "brand ambassadors"
Showing result 1 - 5 of 22 essays containing the words brand ambassadors.
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1. Aligning Two Perspectives : A Case Study on how EF can Develop the Internal Marketing with their Brand Ambassadors
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Internal marketing is crucial for the company's employees to make the business more successful. One appliance to prosper the business is through brand ambassadors. Using brand ambassadors, the company can increase its trust, brand image, and more essential segments. READ MORE
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2. A Case Study of Strategic Utilization of Brand Ambassadors, Storytelling and Framing Techniques in Cancerfondens's Campaign: Rosa Bandet 2022
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : This thesis examines the strategic utilization of brand ambassadors, storytelling, and framing techniques by the nonprofit organization Cancerfonden’s campaign Rosa Bandet 2022. The study highlights the importance of understanding these techniques combined to further deepen the knowledge in the field of Strategic Communication. READ MORE
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3. The Brand Creation of an International Football Club
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose - The purpose of this paper is to investigate and analyze the brand creation process employed by international football clubs in relation to their brand identity. Methodology - The methodology for this paper utilizes a qualitative research approach with a multiple case study of four different football clubs, in support of a literature review, and with a proposed theoretical brand identity framework applied to the cases. READ MORE
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4. Att bryta barriärer : marknadsföringsstrategier för att bredda del-tagandet inom högre studier
University essay from SLU/Dept. of Forest EconomicsAbstract : Med ett allt mer heterogent samhälle till följd av globalisering och migration har det lagts ett större fokus på att universiteten ska jobba med att integrera och rekry-tera underrepresenterade grupper. Inom Sverige är det idag stora klyftor mellan vilka personer som väljer att studera vidare till högre utbildningar och individers förutsättningar samt bakgrund har en stor påverkan i detta vägval. READ MORE
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5. Communication of Sustainable Brands within Food and Beverages : A Qualitative Study of KRAV’s CSR Communication
University essay from SLU/Dept. of People and SocietyAbstract : We are today living in a complex food system. A system interlinked by series of stakeholders who are affected by each other’s decisions. When you purchase a pack of coffee in the grocery store, your action impacts several other actors. READ MORE