Essays about: "brand ambassadors"
Showing result 11 - 15 of 22 essays containing the words brand ambassadors.
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11. Kommunikation av det kommunala hållbarhetsarbetet : en fallstudie av Växjö kommun
University essay from SLU/Dept. of EconomicsAbstract : To promote sustainable development is a vital aspect of ensuring a safe and enduring future for our world. In efforts to increase the global commitment he UN has set 17 goals for the sustainability work of its member states. In the Swedish public sector these goals have been incorporated at different levels of control. READ MORE
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12. Behind the Scenes of an Attractive Employer Brand
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : The aim with this research is to contribute to a holistic understanding of employer branding as a co-created process between the employer and the employees. This is done via capturing employees’ stories about an attractive employer. Theories of culture, sensemaking and storytelling are used as a theoretical starting point. READ MORE
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13. Global brand image creation by Swedish born globals
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Introduction: Born globals are increasingly prevalent and very successful in doing business globally, which is quite remarkable when keeping in mind they operate with limited human and financial resources and international business experience. They have to utilise capabilities in a unique way in order to internationalise rapidly and successfully. READ MORE
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14. The Country of Ownership Paradox
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of the thesis is to explore how the ownership transfer from a developed country to a developing country influences consumers’ perception of the brand. Design/methodology/approach: After the extensive review of the literature about the concept of country of origin and brand image, three premium automobile brand acquisition cases (Jaguar, Land Rover and Volvo) were investigated. READ MORE
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15. The use of Equity-Based Crowdfunding by Swedish Entrepreneurs : An exploratory study on experiences and motives for selection
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : In recent years, equity-based crowdfunding (ECF) has emerged as a viable alternative for new ventures to overcome funding difficulties, not least in a time with funding difficulties for entrepreneurs. There is little research on the topic, and studies that have been conducted usually examine all the crowdfunding types together, but the differences between the various types demand the study of each type separately. READ MORE
