Essays about: "brand ambassadors"
Showing result 6 - 10 of 22 essays containing the words brand ambassadors.
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6. Customer engagement within low involvement product categories - discovered
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Customer engagement is a relatively new topic in research and due to its importance, it has recently received a lot of attention in both academia and practice. Although the attention, it still lacks knowledge regarding its components and driving factors. READ MORE
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7. The impact of online reviews and influencers on customers' purchasing intention
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik; Mälardalens universitetAbstract : Date: (2022-06-01) Level: Master thesis in Business Administration, 15 cr. Institution: School of Business, Society and Engineering, Mälardalen University. Authors: Mohammad Battha, (1993-06-10) Fadi Zina (1989-01-04) Title: The impact of online reviews and influencers on customers' purchasing intention. READ MORE
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8. Role of nation brand ambassador/citizen diplomat. Case study of Sweden
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Everybody is a nation brand ambassador/citizen diplomat of his/her country of citizenship or residence or both. This phenomenon is receiving more presence in modern public diplomacy. Sweden is an epitomized example in this regard as a single state in the world that allowed its citizens to run the official Twitter account of the state. READ MORE
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9. Situational brand ambassadorship - a study of how part-time employees make sense of themselves as brand ambassadors
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : The aim of this research is to understand and unpack the phenomenon of brand ambassadorship by examining the sensemaking and actualization as well as the consequences of it. The study adopts an employee-perspective on brand ambassadorship to scrutinize the phenomenon in terms of what is here referred to as ’situational’ brand ambassadorship. READ MORE
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10. The perfect job : a study of the relationship between employer branding and person organization fit
University essay from Högskolan Kristianstad/Avdelningen för ekonomiAbstract : This research thesis has researched about how employer branding and its relationship to person - organization fit. It focuses on personality traits of applicants and how it can impact their attractiveness of the organization advertised in job adverts. READ MORE