Essays about: "brand as a literature review"
Showing result 1 - 5 of 156 essays containing the words brand as a literature review.
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1. How to improve customer satisfaction with customer surveys and lean for retail
University essay from Göteborgs universitet/Graduate SchoolAbstract : Introduction: This dissertation project is based on a collaboration between the author and Volvo Trucks Europe. To answer the research question of How to improve customer satisfaction with customer surveys and lean for retail? This study describes a qualitative study of improving customer satisfaction with lean for retail in the Volvo Trucks dealership network, specifically in the Northern European Market. READ MORE
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2. Demand Forecasting of Automobile Spare Parts after the End-of-Production - A review of demand forecasting models
University essay from Göteborgs universitet/Graduate SchoolAbstract : Demand forecasting of spare parts plays a crucial role in automobile industry where it generally requires a significant attention in controlling inventory. It is possible to maintain an optimal stock level when there is a continues supply at the Original Equipment Manufacturers (OEMs). READ MORE
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3. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE
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4. Risk assessment of non-intentionally added substances in polyester yarn made from recycled polyethylene terephthalate (PET)
University essay from KTH/Skolan för kemi, bioteknologi och hälsa (CBH)Abstract : Polyester is a synthetic material made from polyethylene terephthalate (PET), which is synthesised from fossil raw materials. Many clothing manufacturers are using polyester in their clothing, which, from an environmental perspective, creates a non-sustainable cycle. READ MORE
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5. A study on consumer perception of clothes repair and opportunities for brand intervention
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Repairing is one of the alternative business alternatives at the end-of-life phase of clothing, that is seen to be a potential solution for the biggest challenge that the fashion industry faces today - waste. The purpose of this research is to extend our collective understanding of consumers’ value in clothes that lead to their willingness to keep a garment in use for longer. READ MORE