Essays about: "brand australia"

Showing result 1 - 5 of 6 essays containing the words brand australia.

  1. 1. Beyond the Target Market : Investigating the Impact of Brand Activism on Brand Authenticity and Attitude in Non-Targeted Markets

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Tomke D'Souza; [2023]
    Keywords : Brand Activism; Brand Authenticity; Brand Attitude; Hyperconnectivity; Non-Target Markets;

    Abstract : Nowadays, people around the world are connected through social networks. This hyperconnectivity implies that companies need to think about the perceptions and opinions of consumers who were not directly targeted by a campaign. READ MORE

  3. 2. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Johanna Stenberg; Milana Ruljova; [2021]
    Keywords : Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

    Abstract : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. READ MORE

  4. 3. Trademark Rights under the Plain Packaging Regime and the New Tobacco Products Directive

    University essay from Uppsala universitet/Juridiska institutionen

    Author : Alexander Mutafchiyski; [2017]
    Keywords : Plain packaging; cigarettes; tobacco products; trademarks;

    Abstract : With the entry into force of the Second Tobacco Products Directive1 (hereinafter TPD), new labelling requirements for tobacco products are being introduced for ensuring greater protection of public health. Notably, the TPD harmonises minimum requirements of the WHO’s Framework Convention on Tobacco Control and its Guidelines, consisting of pictorial warnings and information about the harmful effects of smoking (Article 9 and 10 TPD), covering 65% of the tobacco package2, but also provides the possibility for Member States to introduce further more stringent measures (Article 24(2) TPD). READ MORE

  5. 4. Wildland urban interface i Sverige : en studie om brand i bebyggda skogslandskap med Salabranden som exempel

    University essay from SLU/Dept. of Forest Ecology and Management

    Author : Johanna Schroeder; Lisa Wennerlund; [2016]
    Keywords : branden i Västmanland; förebyggande åtgärd; vegetation; konstruktion; skogsbrand; antändning;

    Abstract : Skogsbränder har historiskt sett varit ett naturligt inslag i den svenska naturen men idag är de starkt kontrollerade. Branden i Sala år 2014 är den största branden i Sverige i modern tid och orsakade stor materiell skada och mänskligt lidande. READ MORE

  6. 5. Think global, act local! A cross-cultural study of five Nutella websites on adaptation

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Ilaria Gioia; Levke Blaas; [2014-07-01]
    Keywords : ;

    Abstract : The aim of the present research is to analyse commercial websites of the same global brand from a cultural perspective looking for the presence of cultural patterns which might reflect marketers’ awareness for the need of cross-cultural adaptation. Through a qualitative content analysis of main pages of in total five Nutella websites addressing Germany, Italy, Sweden, Canada and Australia, this paper targets to investigate how a global brand adapts to local cultures and more specifically which similarities/differences can be found on its websites and how these can be related to the culture of each country. READ MORE