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Showing result 1 - 5 of 21 essays matching the above criteria.

1. 1. Pick and click: The use of buy-now-pay-later in the scope of bracketing purchase behaviour

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Axel Hjerpe; Daniel Palmgren; [2023]
   Keywords : Buy-now-pay-later; Bracketing purchase behaviour; Consumer behaviour;

   Abstract : Enabled by technological advancements, e-commerce has taken over the retail space expeditiously the past decade. Without the typical brick-and-mortar store, retail brands face novel shopping behaviours that are tricky to comprehend. READ MORE

3. 2. Avoidance Practices within Returns Management : Indetifying Solutions and Assessing Feasibility for Reducing Returns in Fashion E-commerce

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Melis Irem Okur; Sandra Ransed; [2023]
   Keywords : E-commerce; Returns Management; Customer Returning Behavior; Return Avoidance; Fashion Industry; E-handel; Returhantering; Returbeteende; Förebyggande metoder; Modebranschen;

   Abstract : Returns in the fashion e-commerce industry have experienced a significant increase in recent years, and with the continuous growth of e-commerce, returns are expected to further increase. Companies are faced with the choice of either improving existing return processes or focusing on avoiding returns before a purchase is made. READ MORE

4. 3. I Would Not Buy From That Brand! : A Comparative Study of Generation X, Y, and Z’s Brand Avoidance Behaviours Towards Fast Fashion Brands

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Amanda Utbys Nerac; Veera Niemi; [2021]
   Keywords : Generation X; Generation Y; Generation Z; Fast Fashion; Fast Fashion Brands; Anti-Consumption; Brand Avoidance;

   Abstract : Background: Several fast fashion brands have been criticised regarding their business practices, with poor working conditions in developing countries and use of toxic chemicals. Subsequently, many consumers have turned to anti-consumption practices such as brand avoidance to distance themselves from various fast fashion brands. READ MORE

5. 4. Reconnect with readers : Does native advertising affect customer’s attitude towards online advertising?

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Sunisa Hemphoom; Karina Konrádi; [2020]
   Keywords : Native Advertising; Entertainment; Informativeness; Irritation; Credibility; Online Advertising; Attitude; Attitude Towards Advertising; Online Marketing;

   Abstract : Background - The thesis topic was selected because of the increased value of ads as a promotional tool and the growing avoidance arising from the exposure rate towards advertising. The principle of native advertising gives marketers a less intrusive pathway. READ MORE

6. 5. Casino Royale : Brand Avoidance and Advertising Among Generation Y in Sweden

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Julia Henriksen; Malin Hornebrant; [2019]
   Keywords : ;

   Abstract : Background:  Online casinos are rising in popularity, and the number of people in Sweden who gambled online in 2018 is an all-time high. At the same time, the amount of money that online casinos spend on advertisements is also at an all-time high. READ MORE