Essays about: "brand awareness car case study"
Found 1 essay containing the words brand awareness car case study.
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1. “Brand Management in conjunction with Merger and Acquisition in Theory and Practice – Volvo Car Corporation”
University essay from Institutionen för ekonomiAbstract : Aim: This study deals with Brand Management after acquisitions. Since this subject is still quite unexplored, a case study backed the theoretical review in order to answer the two research questions. Furthermore, the work educes a model which shows the ascendancies that are involved in the field of Brand Management after acquisitions. READ MORE
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