Essays about: "brand awareness of Louis vuitton"

Found 3 essays containing the words brand awareness of Louis vuitton.

1. 1. Bridging the gap: An exploration into how NFTs can be used as a tool for brand management

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Diogo de Lima; Anete Katrina Kalnina; Sebastian Franzén; [2022]
   Keywords : NFTs; Brand Loyalty; Brand Awareness; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to explore the usage of NFT’s in branding through the introduction of a framework that explores the correlation between the practical benefits for the NFT user and Brand Awareness or Brand Loyalty for the Brand. Methodology: To fulfill the papers’ purpose we conducted a literature review and a qualitative study exploring four different cases; NBA, J. READ MORE

3. 2. How to add value to products: the experience economy perspective : A research on how companies could add value to their products using the experience economy

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Pavel Ordenov; Lina Abu-Sbiekh; Anton Boiarshinov; [2020]
   Keywords : Experience economy; Types of experience; Co-creation; Gamification; Digitalization; Retail industry; Clothing; Nike; Benetton Group; Louis Vuitton.;

   Abstract : Nowadays the world is on the verge of another significant migration of value, the value for corporate world is shifting from providing services to staging experiences for customers. Since it is vital to understand the main characteristics and components of the impending environment, this research is carried out. READ MORE

4. 3. French luxury companies: Challenge to design E-Commerce without affecting their brand image

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Paul LASSALLE; Clément LEMAIRE; [2010]
   Keywords : Marketing; luxury companies; french; e-commerce; brand image; E-merchandising; E-CRM; Louis Vuitton; Luxury market; French market; Website; Brand and Reputation;

   Abstract : Title: French luxury companies: Challenge to do E-Commerce withoutaffecting their brand image Authors: Clément LEMAIRE and Paul LASSALLE Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration, Marketing Key words: Marketing, E-commerce, E-merchandising, E-CRM, Louis Vuitton, Luxury market, French market, Website, Brand and Reputation Purpose: How French luxury companies, in a context of changing demand, use the e-commerce without affecting the image of their brand? Method: In the method we explain that we decide to use a descriptive method of research. We collect secondary data from our University Library and primary data from our observation of Louis Vuitton website. READ MORE