Essays about: "brand awareness of low involvement products"
Found 5 essays containing the words brand awareness of low involvement products.
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1. The Influence of CSR : How Consumers are Affected by Food Company’s Work with CSR
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Corporate Social Responsibility has grown in importance of the present society and therefore becomes a meaningful operation for companies today. Since the society is structured by consumers, companies have been forced to adapt this concept in their work, by the reason of keeping and gaining the consumers. READ MORE
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2. What do consumers really think about advertising chasing them online? : A quantitative study about consumers’ perception of behavioural marketing
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Behavioral marketing is something that has received lots of attention due to growing awareness around artificial intelligence (AI) and companies using this technology for marketing purposes. However, the data collection practices have been receiving lots of critique for a while now and therefore it is more important than ever to gain an insight of how the consumers perceive behavioral online marketing. READ MORE
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3. SWEETS FOR LIFE - RELATIONSHIP MARKETING TO CHILDRENIN THE SWEETS INDUSTRY
University essay from Institutionen för ekonomiAbstract : Relationship marketing is widely discussed in the fields of industry goods and services. Also, the theme of marketing to children owns an important part within the existing literature in the marketing field. Nevertheless, there is a lack of literature for relationship marketing in consumer markets towards children. READ MORE
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4. Ingredient branding : In high involvement and high cost product categories
University essay from Ekonomihögskolan, EHVAbstract : Ingredient branding implies that a company incorporates an additional brand into their product in order to increase consumer awareness. This has been proven to be successful in certain product categories such as computers and food. READ MORE
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5. Ingredient Branding : In high involvement and high cost product categories
University essay from Ekonomihögskolan, EHVAbstract : Ingredient branding implies that a company incorporates an additional brand into their product in order to increase consumer awareness. This has been proven to be successful in certain product categories such as computers and food. READ MORE
