Essays about: "brand awareness"

Showing result 1 - 5 of 229 essays containing the words brand awareness.

  1. 1. See you at LinkedIn - The complex link between employees and organizations

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Agnes Gustavsson Larsson; Sofia Steinbock; [2019]
    Keywords : LinkedIn; Employee perspective; corporate communication; strategic communication; alignment; branding; medarbetarperspektiv; organisationskommunikation; strategisk kommunikation; varumärke; Social Sciences;

    Abstract : The purpose of this study is to contribute with knowledge about how employees perceive their LinkedIn usage in relation to their organization. To increase the awareness of how organizations can work strategically with LinkedIn the link between organizations and employees has been studied. READ MORE

  2. 2. Entry mode and institutional conditions to consider when entering a new market : The case of fashion apparel franchising in Germany

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Neema Kisanga; Samana Mohammad; [2019]
    Keywords : Franchising; Franchising Germany; Internalisation; Market entry; Fashion retailing internalisation; Uppsala Internalisation model; Institutional theory;

    Abstract : Background:           Literature suggests that franchising as an entry mode for internalisation gains more and more popularity. However, existing literature shows many studies concerning franchising do not focus on industries. READ MORE

  3. 3. Branding social work in employee assistance

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Maria Christina Erhard; [2019]
    Keywords : professional service branding; occupational social work; employee assistance; brand image; self-employment; Business and Economics;

    Abstract : At the core of this thesis lies the conception that branding theories might bear insights for individuals who aim to establish their professional existence outside of the area for which their profession grants them credibility. One group of such professionals was found in self-employed social workers who offer employee assistance to private corporations. READ MORE

  4. 4. Examines the benefits of social media marketing in contrast to traditional advertising

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Joel Källbäck; [2019]
    Keywords : Traditional advertising; Social media marketing; Brand awareness; Marketing;

    Abstract : In the recent year’s internet have grown rapidly, and the digital world have grown along with it. This have led to new marketing methods such as social media marketing has developed which have shown to be good tool for building relationship with consumers and increase brand awareness. READ MORE

  5. 5. Triadic relationships : - A case study on relationship initiation in triadic settings

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Rasmus Sjögren; Rômulo Viana; [2019]
    Keywords : Relationship initiation; triadic settings; relationships; B2B relationships; conceptual model; industrial marketing and purchasing; business-to-business marketing.;

    Abstract : This study addresses the rationale of using partners in relationship initiation with potential buyers and how relationship initiation takes place in triadic settings. As the authors have identified relationship initiation as an under-researched area, further research in this field is needed in order to enhance knowledge regarding the use of partners in the relationship initiation with potential buyers. READ MORE