Essays about: "brand awareness"

Showing result 1 - 5 of 298 essays containing the words brand awareness.

  1. 1. A Good Name Is Better Than Riches - A Single Case Study of Essity

    University essay from Göteborgs universitet/Graduate School

    Author : Elma Hodzic; Linnéa Egertz; [2021-07-06]
    Keywords : Social Media; Brand Awareness; Corporate Brand; B2B Brand; Influencing Factors;

    Abstract : This qualitative single case study aims to examine the concept of brand awareness on social media for a corporate brand. To achieve this, the research was conducted in collaboration with the global hygiene and health company Essity, mainly targeting B2B customers. READ MORE

  2. 2. The Effectiveness of TikTok in Building small Businesses: A quantitative study of a Media Sharing Network based on the Task-Technology fit model

    University essay from Jönköping University/Tekniska Högskolan

    Author : Daniela Soto Betancourt; Tonja von Oehsen; [2021]
    Keywords : Media Sharing Network; TikTok; Brand Awareness; Website Traffic; Small Business; Task-Techonology Fit Model; Effectiveness;

    Abstract : The main purpose of this paper’s research aims to evaluate the effectiveness of a Media Sharing Network (MSN) in building small businesses. The effectiveness is measured by means of raising the website traffic numbers. READ MORE

  3. 3. Evaluation of post-consumer recycled materials for folding cartons: A sustainable packaging study

    University essay from Lunds universitet/Förpackningslogistik

    Author : Nusara Intharakasedt; [2021]
    Keywords : Post-consumer recycled; folding carton; paperboard; consumer research; sustainable packaging; Technology and Engineering;

    Abstract : Reducing the environmental impact from packaging has become a highlight in both consumers and industrial interest. The paperboard from virgin fibres is commonly used in the folding carton packaging across various type of products, including health care products. READ MORE

  4. 4. An in-depth analysis of the approach towards“Environmental sustainability” and “Greenmarketing” from SMEs restaurant perspective in Sweden

    University essay from Umeå universitet/Företagsekonomi

    Author : Mahabubul Alam; [2021]
    Keywords : Environmental sustainability; Green marketing; organic food; KRAV certificate; eco labeling; Small and medium-sized enterprises SME ; Corporate social responsibility CSR ; Sustainable development.;

    Abstract :  Growing number of SME restaurant and unsustainable food consumption creates a paradoxicaltension in the society from “Environmental sustainability” perspective. This paradoxicaltension requires every organizations to reduce their ecological footprint through minimizingits environmental effects. READ MORE

  5. 5. Examination of Strategic Management Accounting Techniques among SMEs (Perception of the Usefulness, Adoption, and Outcomes) : A multiple Case Study of SMEs in the Food Processing Industry in Nigeria

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Muhammad Naveed Akhtar; Kayode Olumide Eniodunmo; [2021]
    Keywords : Strategic Management Accounting Techniques; Small and Medium Scale Enterprises; Food Processing Industry of Nigeria;

    Abstract : Purpose: This thesis examines the perception of the usefulness of SMAT, its adoption, and expected outcomes among SMEs in the food processing industry of Nigeria. Research Questions: Three research questions have been addressed in this thesis; (1)What is the perception of the usefulness of SMAT among SMEs in the food processing industry in Nigeria? (2) What leads to SMEs adoption of SMAT (antecedents) among SMEs in the food processing industry in Nigeria? and (3) What outcomes (consequences) are believed to result from using SMAT among SMEs in the food processing industry in Nigeria?  Methodology: Qualitative studies are employed to handle empirical data gathering by semi structural interviews from four SMEs in the food processing industry in Nigeria. READ MORE