Essays about: "brand building tools"

Showing result 1 - 5 of 20 essays containing the words brand building tools.

1. 1. Reputation Management in a Digital Age : How start-ups control their online reputation

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Fanny Jacobsson; Lo Meh Paw; [2024]
   Keywords : Online Reputation Management; Brand Equity; Startups; Image;

   Abstract : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). READ MORE

3. 2. Leveraging Service Recovery as a Marketing Tool

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Daniel Mubiru; Fiona Nyamache; [2023]
   Keywords : Service recovery; marketing tool; satisfaction; loyalty; brand reputation; brand image;

   Abstract : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. READ MORE

4. 3. Building Brand Trust in E-Government among Socially Vulnerable Groups: A CaseStudy on The Swedish Tax Agency

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Nejla Salkovic; Ebba Freidenvall; [2022]
   Keywords : Brand Trust; Affective Trust; Cognitive Trust; E-Government; E-services; Information Quality; System Quality; Service Quality; Digitalization;

   Abstract :  The purpose of this thesis is to gain an understanding of how public agencies can increase theirbrand trust by adapting technologies and digital strategies which target inclusiveness forsocially vulnerable groups. To obtain the research purpose, the study explores how the SwedishTax Agency work to adapt its digital tools and the ways in which these digital tools contributeto gaining brand trust. READ MORE

5. 4. Simulation of a prototype of the LDMX hadronic calorimeter and analysis of test beam data

   University essay from Lunds universitet/Partikel- och kärnfysik; Lunds universitet/Fysiska institutionen

   Author : Péter György; [2022]
   Keywords : LDMX; HCal; TS; prototype; Physics and Astronomy;

   Abstract : The Light Dark Matter eXperiment (LDMX) is an upcoming experiment to test the existence of dark matter in the mass range of 1 MeV - 1 GeV. It does so by looking for missing momentum and energy in collisions of an electron beam and a tungsten target, which could potentially indicate the existence of dark matter. READ MORE

6. 5. Trust Builder Bitcoin : Cryptocurrencies as Marketing Tools beyond Functionality in the Exemplary Application Sector Online Sex Shops

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Sarah Palurovic; [2021]
   Keywords : Bitcoin; Crypto Currencies; Bitcoin as a Marketing Tool; Online Sex Shop Marketing; Trust building; Brand Extension;

   Abstract : Up until now, Bitcoin as a marketing tool to leverage the brand image of an e-retailer has only been researched scarcely. This paper contributes to filling this gap by looking at Bitcoin’s suitability as primarily a cognition-based trust-building tool in the context of online sex shops. READ MORE