Essays about: "brand champions"
Found 4 essays containing the words brand champions.
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1. Customer loyalty, return and churn prediction through machine learning methods : for a Swedish fashion and e-commerce company
University essay from Umeå universitet/Institutionen för matematik och matematisk statistikAbstract : The analysis of gaining, retaining and maintaining customer trust is a highly topical issue in the e-commerce industry to mitigate the challenges of increased competition and volatile customer relationships as an effect of the increasing use of the internet to purchase goods. This study is conducted at the Swedish online fashion retailer NA-KD with the aim of gaining better insight into customer behavior that determines purchases, returns and churn. READ MORE
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2. All Aboard the Change Train : Administrative Heritage and Its Influence on Rebranding
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Research Questions: How does the different aspects of administrative heritage influence the internal acceptance of a rebranding? What are the main determinants of administrative heritage for the internal acceptance of a rebranding? Purpose: The purpose is to investigate how administrative heritage affects multinational corporations in order to leverage strengths and counterbalance limitations when striving for internal acceptance of a rebranding. Method: This study applied a qualitative research with an abductive approach. READ MORE
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3. Does Wrapp help companies create brandadvocates?
University essay from KTH/Industriell marknadsföringAbstract : Internet med dess sociala nätverk som blivit till mediekanaler har kommit att förändra vårt beteende när det gäller hur vi kommunicerar och vad vi kommunicerar. Det senaste skiftet representeras av förskjutningen från datorn till mobilen dit alltmer aktivitet flyttas. READ MORE
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4. Branding Innovation : How to successfully build the brand of a regional innovation system
University essay from Institutionen för ekonomiAbstract : Around the world, regions are developing their knowledge-based assets in order to stay competitive in today's global economy. Europe alone is home to more than a thousand cluster initiatives. There are an overwhelming number of innovative regions and "valleys" competing to become the place to live and do business within a particular field. READ MORE