Essays about: "brand commitment"

Showing result 1 - 5 of 60 essays containing the words brand commitment.

  1. 1. Personalised News in the World of Internet : Exploring solutions for a tailored news experience

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Amine Balta; [2020]
    Keywords : personalisation; customisation; user experience; tailored news; personalised news; customisable news; personalisering; anpassning; användarvänlighet; anpassat innehåll; personaliserade nyheter; anpassade nyheter;

    Abstract : The landscape of news consumption has drastically changed, and so has the expectations. It is no longer about sitting at the breakfast table and reading the physical newspaper, the reader expects a well working digital solution. READ MORE

  2. 2. Integrate…then they might be all yours : A research on how Omnichannel retailing could affect customers Brand Loyalty.

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Erdanos Haile; Melanie Björk; [2019]
    Keywords : Omnichannel; Omnichannel Retailing; Customer Satisfaction; Customer Experience; Brand Loyalty; Attitudinal Loyalty; Behavioural Loyalty;

    Abstract : Omnichannel has become a central part of future retailing and is expected to be implemented by multiple brands. Omnichannel is an extension of multichannel enquiring complete integration between channels. READ MORE

  3. 3. Internal Branding in a Competency-Based Organisation : A qualitative study on the influence of a competency-based approach on internal brand commitment

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Tove Näsman; Nils Hellström; [2019]
    Keywords : Competency; Competency Based Approach; Competency Based Models; Internal Branding; Internal Communication; Internal Brand Communities; Person- Organisation-Fit; Internal Brand Commitment; Employee Lifecycle;

    Abstract : In the business environment of today, competency-based organisations with a people- centric focus are at large becoming the norm and replacing task-based firms. This shift is driven by the benefits which the organisation can gain from leveraging the skills, attitudes, values and behaviours of its staff, through a competency-based approach (CBA). READ MORE

  4. 4. Rural tourism in Vietnam : Value co-creation possibilities within rural tourism

    University essay from Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten; Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten

    Author : Kim Nguyen Hoang; Amanda Weichbrodt; [2019]
    Keywords : Experience economies; value co-creation; tourism; service ecosystem; electronic word of mouth; organisational structure; organisational culture; organisational commitment; value-based leadership;

    Abstract : Background: Customers’ easy access to information and communications technology has increased the pressure for firms to deliver good experiences within tourism. This is due to that customers can now easily compare tourism services between different firms online. READ MORE

  5. 5. Does One Size Fit All? Branding Strategies for Plus-Size Labels in the Fashion Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jella Lynn Hauptmann; Julia Ausserdorfer; [2019]
    Keywords : Plus-Size; Brand Architecture; Brand Strategy; Fashion Branding; Brand Portfolio; Business and Economics;

    Abstract : Purpose: With increasing obesity rates and the change of beauty ideals within society, the plus-size fashion market currently enjoys a massive upturn and many established fashion retailers realise the opportunities within this ever more important segment. However, the integration of plus-size brands can be challenging as being plus-size is still connected to a stigma. READ MORE