Essays about: "brand commitment"

Showing result 21 - 25 of 85 essays containing the words brand commitment.

  1. 21. Sustainability and Corporate Branding: shotgun wedding or match made in heaven?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Roosmarijn Morgans; Teodora Hertanu; [2021]
    Keywords : Sustainability; Corporate Branding; Internal Communication; Employees; Business and Economics;

    Abstract : Purpose: The purpose of this thesis is to gain a better understanding of the interplay between sustainability and corporate branding internally in organisations. By studying how internal communication contributes to the employees’ perception of these concepts, we aspire for this research to result in a greater comprehension of the role of internal communication in relation to sustainability and corporate branding. READ MORE

  3. 22. The Role of Brand Experiences in Online Brand Communities: Examining the Effect of Brand Experience on Purchase Intention Through Brand Relationship

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felicia Do; Théo Caplet; [2021]
    Keywords : Online Brand Community; Brand Experience; Brand Relationship; Purchase Intention; Brand Trust; Brand Attachment; Brand Commitment; Business and Economics;

    Abstract : Thesis Purpose: To better understand the influence that brand experience in Online Brand Communities (OBCs) has on purchase intention while clarifying the underlying mechanism of such relationship through brand relationship constructs. Moreover, to discover if there is a difference between consumer-run and company-managed OBCs in terms of brand experience. READ MORE

  4. 23. Reuse within the Business of Children's Toys : Contributing to a more circular and economically stable playtime

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Ella Kurland; Emelie Lundström; [2021]
    Keywords : ;

    Abstract : This report presents a master’s degree project in Integrated Product Design at KTH Royal Institute of Technology in Stockholm. The project was conducted on the behalf of Micki Leksaker AB,with the purpose to develop a service that promotes a more sustainable lifestyle and consumption of children’s toys. READ MORE

  5. 24. To persuade, or not to persuade: An experimental case study of e-commerce consumer responses to persuasive messages

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Erik Nordberg; Carl Wigow; [2020]
    Keywords : Persuasion; Green Pop-up Advertisement; Attitude-Behavior Gap; E-commerce; Second-Hand Retail;

    Abstract : One of the biggest challenges e-commerce face today is how to encourage website visitors to act. The purpose of this thesis was to explore whether persuasion strategies had the potential to get website visitors to act by bridging the gap between attitudes (i.e. what people think) and behaviors (i. READ MORE

  6. 25. Personalised News in the World of Internet : Exploring solutions for a tailored news experience

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Amine Balta; [2020]
    Keywords : personalisation; customisation; user experience; tailored news; personalised news; customisable news; personalisering; anpassning; användarvänlighet; anpassat innehåll; personaliserade nyheter; anpassade nyheter;

    Abstract : The landscape of news consumption has drastically changed, and so has the expectations. It is no longer about sitting at the breakfast table and reading the physical newspaper, the reader expects a well working digital solution. READ MORE