Essays about: "brand communication and communication models"

Showing result 1 - 5 of 35 essays containing the words brand communication and communication models.

  1. 1. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

    University essay from SLU/Department of Molecular Sciences

    Author : Nicole Chidiac; Iris Lundquist; [2023]
    Keywords : Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

    Abstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE

  3. 2. Exploring AI Adoption in Entrepreneurial Content Marketing Strategies of European Companies

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johan Valeur; Mantas Liekis; [2023]
    Keywords : Entrepreneurial marketing; Artificial intelligence; Marketing; Technology adoption; Machine learning; Customer journey; AI tools.; Business and Economics;

    Abstract : Artificial intelligence has recently gained enormous attention due to its potential to revolutionize many industries. One of these areas of interest where AI may have the potential to have a significant impact is content marketing. READ MORE

  4. 3. Communication Strategies for Branding of Circular & Sustainable Products in the Fashion Industry : A Case Study of H&M Group

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Syeda Shehreen Fatima; [2022]
    Keywords : Circular Economy; Branding; Communication; H M Group; Sustainability; The Fashion Industry; Environmental Impact; Cirkulär ekonomi; Varumärkesbyggande; Kommunikation; H M Group; Hållbarhet; Modeindustri; Miljöpåverkan;

    Abstract : The fashion industry has a significant environmental impact due to its high rate of production and consumption. In order to become sustainable, fashion businesses are making fundamental changes in their business models. READ MORE

  5. 4. The Effect of using Asian Models in Foreign Brands' Advertising in China: A Quantitative Study on Customer Reactions

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Haochang Li; Yutong Pi; [2022]
    Keywords : Asian models; advertising effectiveness; China; Self-Referencing; Cultural compatibility;

    Abstract : In this thesis, a specific dimension of marketing in China for foreign brands is investigated. This was accomplished by comparing the impact of two sets of advertisements on advertising effectiveness - one with Asian models included and one with only models from other ethnic groups. READ MORE

  6. 5. To be or not to be…green, that is the question

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Zikang Chen; Anna Mellin; Ivelina Petkova; [2022]
    Keywords : Corporate branding; green brand culture; green brand image; green shared vision; green corporate branding; Business and Economics;

    Abstract : Purpose: To explore the roles of brand culture, brand image and brand vision in the context of “green” corporate brands, and identify pitfalls when these elements are not aligned. Methodology: Qualitative research method using primary data (interviews with former and current employees) and secondary data. READ MORE