Essays about: "brand communication"

Showing result 21 - 25 of 565 essays containing the words brand communication.

  1. 21. Sustainability Integration and Strengthening in Organisations - Exploring and Proposing Change Drivers Using Examples from Food-Producing Companies

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Julia Breidenstein; [2022]
    Keywords : sustainability; corporate sustainability; food system; sustainability integration; organisational change; change drivers;

    Abstract : The impact of the current food system on the climate crisis challenges its actors to takeactions towards sustainability. The increasing pressure in transforming the food system requires changes at the organisational level, which sparks research interest in understanding what factors influence the integration and strengthening of sustainability in food-producing companies. READ MORE

  3. 22. Adpocalypse : The new privacy legislations’ impact on digital advertisement in Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Rebecca Hansson; [2022]
    Keywords : Media Planning; Digital Ads; Third-party tracking; Data mining; Internet Privacy Concerns and Regulations;

    Abstract : 2020 and 2021 were shocking years for advertising and digital marketing since both Apple and Google announced that they would limit third-party tracking. Google and Apple’s news created turmoil in the marketing business sector since advertisers no longer will be able to target and track the success of their digital ads as efficiently and effectively. READ MORE

  4. 23. Consuming nature : Toward Transformational Sustainability in Swedish outdoor brands

    University essay from Uppsala universitet/Institutionen för arkeologi och antik historia

    Author : Klara Wellén; [2022]
    Keywords : Consumer culture; friluftsliv; outdoor sector; communications; Transformational Sustainability;

    Abstract : The accelerated cycle of production and consumption has had tremendous environmental consequences since the 20th century. Corporate interest needed a society of over-consumption, creating the take-make-waste linear systems as we know it. READ MORE

  5. 24. Fashion marketing's role in purchase pressure

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sara Hjälmeby; Sophie Vigren; [2022]
    Keywords : Fashion; Purchase Pressure; Marketing Communications; Overconsumption; Sustainable Branding;

    Abstract : The purpose of this study is to examine the relation between online communication in marketing and customers’ purchase pressure. We further examine if the customer’s perception of the brand’s authenticity and genuineness affects the perceived purchase pressure. READ MORE

  6. 25. The Shift Towards Flexible Workplaces

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Fabian Svanberg; Henrik Simonsson; [2022]
    Keywords : Remote work; university students; brand attractiveness; work-life balance; employer branding; multiple regression analysis; Social Sciences;

    Abstract : Den här studien ämnar att undersöka relationen mellan ett varumärkes attraktionskraft och ett arbetsgivarvarumärkes individuella dimensioner - specifikt gällande möjligheten för potentiella arbetstagare att arbeta flexibelt; helt, eller delvis på distans. Covid-19 har dramatiskt förändrat människors liv världen över, därför är målet att observera hur den här ändringen har påverkat hur studenter ser enskilda dimensioner av arbetsgivarvarumärkning som attraktiva, specifikt gällande balans i arbetslivet i relation till flexibla arbetssätt på distans. READ MORE