Essays about: "brand communication"

Showing result 31 - 35 of 609 essays containing the words brand communication.

1. 31. The Absence of Internal Sustainability Communication in Sustainable Organizations

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Veronika Ringblom; Lucy Wang; Janisse Magnusson; [2023]
   Keywords : Sustainability; Sustainable Organizations; Internal Branding; Internal Communication; Value Alignment; Business and Economics;

   Abstract : Title: The Absence of Internal Sustainability Communication in Sustainable Organizations Seminar date: 2023-06-02 Course: FEKH49, Degree Project Undergraduate level, Business Administration, 15 University Credits Points or ECTS‐cr Authors: Janisse Magnusson, Veronika Ringblom, Lucy Wang Supervisor: Emilie Hesselbo Key words: Sustainability, Sustainable Organizations, Internal Branding, Internal Communication, Value Alignment Research question: How do sustainable organizations view the role of sustainability in their internal branding effort? Purpose: The study aims to explore how sustainable organizations conduct internal branding with regard to sustainability, as well as to theoretically refine and challenge existing theories on internal branding, internal communication, and the utilization of sustainability within these strategies. Methodology: To achieve the purpose of the study, a qualitative approach was adopted, specifically an abductive approach. READ MORE

3. 32. Not All Heros Wear Capes

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Fang Cheng; Hanna Åstrand; [2023]
   Keywords : Keywords: Emotion Creation; Brand Archetype; Myth-telling; System 1; Hero; Ordinary People; Hero’s Journey; Business and Economics;

   Abstract : Purpose: The main purpose of this study is to enhance our understanding of branding communication with mass audiences using ordinary people in myth treatment. Methodology: This qualitative study explores the phenomenon of ordinary people portrayed as heroes in advertisements in an abductive manner. READ MORE

4. 33. Stella Artois - Brewing a better reputation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Helena Abrahamsson; Bruno Dewever; Denise Vork; [2023]
   Keywords : Reputation Management; Issue Management; Corporate Communication; Public Relations; Crisis Management; Business and Economics;

   Abstract : Imagine that it is June 19th, 2007, and you work for U.K’s largest brewery, InBev. That morning, an article appeared in The Argus titled: “City Judge Condemns ‘Wife- Beater’ Booze. READ MORE

5. 34. A Peer-fect Website Marketing Strategy

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Ellen Klofsten; Märtha Sandin Värn; [2023]
   Keywords : P2P rental platform; service marketing; sharing economy; sensemaking; Technology Acceptance Model; Social Sciences;

   Abstract : This thesis explores factors that influence consumers' willingness to use P2P rental platforms, and how these affect consumers’ service and brand impression. This was achieved by conducting a qualitative study through interviews and observations with participants exploring the P2P rental platform Hygglo. READ MORE

6. 35. Becoming a New Voice of Feminism : A Critical Discourse Analysis of Rupi Kaur’s Feminist Instapoetry

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Marieke Danne; [2023]
   Keywords : Instapoetry; Rupi Kaur; feminism; network society; intersectionality;

   Abstract : This thesis aims to find out how Rupi Kaur became a new voice of feminism. Research has shown that “social media can be capable of advancing the feminist movement by bringing greater visibility to women’s rights issues [and] facilitating effective communication” (Kamei, 2022). READ MORE