Essays about: "brand communities"

Showing result 1 - 5 of 50 essays containing the words brand communities.

  1. 1. Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults

    University essay from Göteborgs universitet/Graduate School

    Author : Liam Silva Vail; [2020-06-23]
    Keywords : Social Media Influencer; Cult of Personality; SMI marketing; Digital Cults of Personality;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Brand negotiations in Video Game Communities - An exploratory study analysing community-made discourses in video game brands and how they shape the brand image

    University essay from Göteborgs universitet/Graduate School

    Author : Christian Möller; [2020-06-23]
    Keywords : ;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults

    University essay from Göteborgs universitet/Graduate School

    Author : Liam Silva Vail; [2020-06-16]
    Keywords : Social Media Influencer; Cult of Personality; SMI marketing; Digital Cults of Personality 1;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. Gallringens effekter på botten- och fältskikt i grandominerad produktionsskog : en studie av hur störning kan påverka β-diversitet i Norrland och Svealand

    University essay from SLU/Dept. of Wildlife, Fish and Environmental Studies

    Author : William Jaktén Langert; Andreas Widell; [2020]
    Keywords : biodiversitet; bottenskikt; fältskikt; störning; gallring; boreal skog;

    Abstract : Den boreala skogens beståndsstruktur har historiskt primärt präglats av brand, vilket skapat en flerskiktad beståndsstruktur. Störning är därför en avgörande faktor för artmångfald i dessa ekosystem. READ MORE

  5. 5. Connecting Value Co-Creation Practices and Consumer Relationships in Brand Communities : A Comparative Multiple Case Study of Two Adidas Runners Communities

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Simon Blüchert; Mårten Nordbeck; [2020]
    Keywords : Value co-creation practices; consumer relationships; brand community; relationship marketing; consumer participation;

    Abstract : A strong brand community is characterized by its value co-creation practices and brand community consumer relationships. Although previous brand community literature explains the contribution of brand community entities through these practices and relationships separately, no identified research has focused on how these practices are connected to the consumer relationships. READ MORE