Essays about: "brand competition definition"

Found 3 essays containing the words brand competition definition.

  1. 1. Topics on Branding : Exploring the Brand Construct and its Linkages to Risk, Value and Trust in a Business-to-Business Context

    University essay from Industriell marknadsföring och industriell ekonomi

    Author : Carl Lindwall; Martin Larsson; [2010]
    Keywords : B2B branding; brand definition; risk; value; trust;

    Abstract : In this thesis, the brand construct and its connections to risk, value and trust are explored in a Business-to-Business context. The different characteristics of B2B and B2C marketing is elaborated upon and coupled with brand management strategies viable in the respective markets. READ MORE

  3. 2. Brand Heritage : Helping Strengthen the Brand Identity of Husqvarna Motorcycles

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Victor Gårdh; [2009]
    Keywords : brand heritage; brand community; retro brands; brand identity; brand image; Husqvarna Motorcycles; BMW Motorcycles; Morgan Motor Company; Triumph Motor-cycles;

    Abstract : Abstract: Purpose: The purpose of this thesis is to learn how brand heritage and retro brands can help HQM strengthen their brand identity. Background: Companies with a long history have a strategic choice to make re-garding the use of their heritage in marketing communications. READ MORE

  4. 3. Mobile Virtual Network Operatotors in Europe. Strategic and Legal analysis.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Olga Sasinovskaya; [2004]
    Keywords : MVNO; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : Nowadays more and more mobile virtual network operators (MVNOs) are entering European market and they are considered to be mostly a European phenomenon. This is the best opportunity for telecommunication companies to expand without investments in network constructing and buying expensive licenses and also an opportunity for brand non-telco companies to enter telecommunication market. READ MORE