Essays about: "brand contact point"
Showing result 1 - 5 of 6 essays containing the words brand contact point.
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1. Where should your influencer marketing strategy land?
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Influencer marketing is growing. With a decline in traditional media, companies are exploring alternative options. With the ever changing landscape of social media, new strategic challenges constantly arises. With influencer marketing, companies can endorse their product through the influencers' social media crowd. READ MORE
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2. Folding carton and internal printing: a technical approach to consumer differentiation and food safety
University essay from Lunds universitet/FörpackningslogistikAbstract : Packaging can be used to offer to consumers a complete brand experience. The emotional level enhanced during opening moment make consumers engage with the product and therefore, with the brand. Brands can firstly use printing to stand out at the point of sale and can use internal printing to enhance consumer experience at home. READ MORE
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3. The Consequences of Consumer Brand Hate - A Case Study of Anti-branding Websites in the Airline Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline Industry Seminar Date: May 30, 2016 Course: BUSN39 - Degree Project in Global Marketing Authors: Brittany Purkis, Lisa Scheider Advisor: Annette Cerne Keywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consumer Dissatisfaction, Customer Service Quality. Purpose: The purpose of the study is to draw further understanding and investigate the hate relationship between a particular company and consumers and to develop theory in this area of study that has grown in relevance. READ MORE
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4. Djurägarens upplevelse av djursjukskötarens bemötande vid besöket på kliniken
University essay from SLU/Dept. of Animal Environment and HealthAbstract : Veterinary medicine is not merely an area of occupation but also an area of business. In a business the customer service is its identity and brand and more importantly what makes the client choose and recommend the clinic to other potential customers. The licensed veterinary nurse is habitually the one who first meets the clients at the clinic. READ MORE
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5. Securing the global brand strategy : – global standardization or local adaptation
University essay from Ekonomihögskolan, ELNUAbstract : Master thesis in Business Administration, 15hp, School of Business and Economics, LinnaeusUniversity, Växjö, Marketing, 4FE02E, spring 2011 Authors: Jenny Andersson and Julia Borgvall Tutor: Engelbert Weiss Company contact person: Peter Samuelsson, Gunnebo AB Title: Securing the global brand strategy – global standardization or local adaptation Background: The infrastructure available today provides opportunities for companies allaround the world to transcend national boarders easily and to operate on the global market. During the preceding decades, brand management in the international environment hasbeen frequently discussed. READ MORE
