Essays about: "brand cooperation"

Showing result 1 - 5 of 56 essays containing the words brand cooperation.

  1. 1. Ethical hacking of Sennheiser smart headphones

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Fuhao Huang; [2022]
    Keywords : Ethical hacking; smart headphones; Bluetooth; cyber security; Internet of Things; Etisk hackning; smarta hörlurar; Bluetooth; cybersäkerhet; Internet of Things;

    Abstract : The proliferation of IoT devices has brought our world closer than ever. However, because these devices can connect to the internet, they are also vulnerable to cyberattacks. IoT devices collect our personal information, so we must take IoT security seriously to protect our privacy. READ MORE

  3. 2. Viticulture in cold climate toward more sustainable wine production

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Noha Baraka Wadha; [2022]
    Keywords : viticulture; cold climate; sustainable viticulture; viticulture and climate change; sustainable challenges; fungi resistance; SWOT; Terroir;

    Abstract : This literature study investigates viticulture in a cold climate and how climate change could contribute to a more sustainable wine production. This study aims to investigate if wine production in cold climate regions could create a dynamic balance between productivity and the consumption of natural resources. READ MORE

  4. 3. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Aamna Minhas; Sanna Emilsson; [2022]
    Keywords : E-commerce; business-to-business B2B ; business-to-consumer B2C ; Fragrance; Entry mode strategy; Internationalization.;

    Abstract : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. READ MORE

  5. 4. How Do Fintech Firms Establish Themselves on The Financial Market? : A Qualitative Study of Swedish Fintech Firms

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Lovisa Eckman; Lundgren Philip; [2020]
    Keywords : Fintech firms; Incumbent banks; Cooperation; Competition; Trust; Private Equity;

    Abstract : Over the last decade, the growth of new Fintech firms has increased significantly. However, when Fintech firms enter the financial market they are met by several obstacles, including the barriers erected by incumbent banks, difficulties obtaining financing and the challenge of gaining the trust of the market. READ MORE

  6. 5. An empirical study of the co-branding partner selection strategy : A perception from the negative perspective combing with consumer psychology

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Tongda Lu; Jiawen Ji; Jingming Zhang; [2020]
    Keywords : Co-branding; cross-branding; brand identity; consumer psychology.;

    Abstract : In recent years, the fashion industry has set off a trend of co-branding, and co-branding has become a unique marketing strategy for major brands to obtain benefits. However, there are potential risks when brands are selecting joint partners. READ MORE