Essays about: "brand cultural resource"

Showing result 1 - 5 of 6 essays containing the words brand cultural resource.

1. 1. Is Bling a Thing? Exploring the Performance Management Systems of a Luxury Fashion Brand

   University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Author : Axel Eklund Bona; Hedda Sievert; [2022]
   Keywords : Performance Management Systems; PMS in Luxury Brands; Forms of Capital;

   Abstract : This qualitative single case study draws upon eleven interviews and investigates how distinguishable characteristics associated with being a luxury fashion brand have affected the company's Performance Management Systems ("PMS") and the subsequent implications for the interplay between financial and non-financial focus. Empirically structured around Otley's (1999) framework for PMS research and analyzed with Bourdieu's (1986) forms of capital theory, the findings indicate that industry-inherited key characteristics of the company were derivable to a combination of underlying social and cultural capital in the organization. READ MORE

3. 2. Increasing OrganizationalEfficiency in a Cross-Brand, Cross-Cultural Project : A Case Study of a Swedish-German R&DCollaboration

   University essay from KTH/Maskinkonstruktion (Inst.)

   Author : Elly Pensjö; [2020]
   Keywords : Cross-culture; cross-brand; Swedish-German collaboration; organizational efficiency .; Tvärkulturellt samarbete; tysk-svenskt samarbete; organisatorisk effektivitet;

   Abstract : It is increasingly common that organizations enter different forms of collaborations to extend their capabilities in order to reach mutual goals and remain competitive on a rapidly changing market. Due to a gap in literature on cross-cultural collaborations, the purpose of this study is to explore how to increase organizational efficiency in a cross-brand, cross-cultural project. READ MORE

4. 3. Mittelstand-off: Implications for target firms of Sino-German Mittelstand acquisitions

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Konstantin Klüpfel; Erik Wester; [2017]
   Keywords : China; Germany; acquisition; M A; implications;

   Abstract : Sino-German Mittelstand acquisitions of recent years have received significant attention from the German public, politics, and media. In addition to a perceived imbalance between Germany and China regarding the treatment of foreign acquisitions, the key concern is that these acquisitions could diminish Germany's competitiveness by resulting in layoffs, relocation of production facilities to China, and knowledge transfer. READ MORE

5. 4. Lost in translation - The Multinational Corporation’s Corporate Branding Struggle

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Erika Fredriksson; Jennifer Annvik; [2015]
   Keywords : Corporate Brand; Multinational Corporation; National Culture; Intrum Justitia and The Corporate Brand Identity Matrix; Business and Economics;

   Abstract : Purpose The purpose of this thesis is to investigate what impact a multinational corporation’s diverse national cultures has on the corporate branding process, in order to further develop practices and theories pertaining to the management of corporate brands. Methodology A qualitative approach with an explorative nature, applied to a single case study with embedded units using pattern matching in the analysis of secondary data, and cross-case synthesis in the analysis of primary data. READ MORE

6. 5. Contributions of Internal Branding Practices to Corporate Brand Success

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Marjam Malmberg; [2009]
   Keywords : Internal branding; Corporate brand success; Corporate branding; Human resource management;

   Abstract : The purpose of this study is to investigate how internal branding practices can contribute to successful corporate brand building. The thesis is based on a case study of the successful Swedish brands Saab AB, SAS Sverige and Skanska. READ MORE