Essays about: "brand decline"

Showing result 1 - 5 of 13 essays containing the words brand decline.

  1. 1. Does Brand Personality Beat Sustainability Claims?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emilia Gottbrink-Müller; Jennifer Teurnberg; [2023]
    Keywords : Consumer preconceptions; Sustainability preconceptions; Brand image; Brand personality; Luxury;

    Abstract : Sustainability has been an inevitable topic globally and its importance is not expected to decline in the near future. Lately, sustainable options have taken a bigger proportion of the market share within the fashion industry. READ MORE

  3. 2. Differences and similarities in stand characteristics after prescribed burning and wildfire : implications for conservation of forest biodiversity

    University essay from SLU/Dept. of Ecology

    Author : Hannah Sophie Jakob; [2023]
    Keywords : coarse woody debris; conservation; biodiversity; boreal forest; Daldinia loculata; Fennoscandia; prescribed burning; regeneration; wildfire; woodpecker;

    Abstract : 1. Wildfires are a natural disturbance in the boreal forests of Fennoscandia and have shaped and formed forests in the past, resulting in very heterogeneous forests containing large amounts of dead and living trees in various age classes. READ MORE

  4. 3. Resources influencing the growth of a firm at different stages: A qualitative study of Vietnamese SMEs in the IT Sector

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Maiful Begum; Dang Hong Thai; [2020]
    Keywords : SME; IT sector; Growth; Growth Stages; Resources;

    Abstract : This research aims to identify the key resources influencing the growth of IT-based SMEs in Vietnam in 5 different growth stages which were developed by Churchill and Lewis (1983); and we also demonstrated the process how such key resources are created, acquired, accumulated and exploited for the growth accordingly. We interviewed 4 founding members of 4 companies to collect the primary data and used some internet sources for secondary data. READ MORE

  5. 4. Sweden - we have a result! : The Melodifestivalen Brand and its Implications

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Charlie Bech-Jansen; Robin Eriksson; [2019]
    Keywords : Melodifestivalen; Brand Equity; Priming; Consumer Attitudes; Marketing Activities;

    Abstract : Melodifestivalen is one of Sweden's most viewed television programs. However, for the past few years, its viewings and ratings have suffered a decline. One explanation for this phenomenon is a change in the consumers' attitude towards the program, and a shift in Melodifestivalen's brand equity as a result. READ MORE

  6. 5. Selective distribution systems and online platform bans

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Melina Idolor; [2019]
    Keywords : konkurrensrätt; Law and Political Science;

    Abstract : The Internet has over the past years significantly changed the way in which goods and services are distributed. E-commerce has made it possible for businesses to advertise and sell their goods to a wider range of consumers. READ MORE