Essays about: "brand equity"
Showing result 1 - 5 of 169 essays containing the words brand equity.
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1. Co-creating Your Own Luck - A Quantitative Study of Non-participating Consumers' Responses to Communicated Consumer Co-creation in New Product Development
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Consumers are deemed to be the most important external source used in innovation processes. Recently, the interest in consumer involvement in new product development has increased, both in practice and within research. READ MORE
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2. A global brand imagery context on consumers’ willingness to purchase and pay price premium: the EuroAsia telecommunication sector
University essay from Göteborgs universitet/Graduate SchoolAbstract : MSc in Marketing and Consumption.... READ MORE
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3. Shared Field of Play, Being Part of a Team, Being Part of an Organization: Effects on Building a Personal Brand in Team Sports
University essay from Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL); Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)Abstract : The purpose of this thesis was to identify what effects shared field of play, being part of a team and being part of an organization has on building brand equity for athletes in team sports. Even though personal branding of athletes has received academic coverage over the past years, the role of the shared field of play, being part of a team and being part of an organization have been overlooked. READ MORE
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4. Platform Thinking: Considerations for establishing third-party developer-centric ecosystems
University essay from Lunds universitet/Institutionen för informatikAbstract : There has been a dramatic growth in organizations aiming to leverage the power of platform business models and capture the vast amounts of value stemming from external innovation. Thus, actors are required to open up their innovation processes to third-party developers, and make sure these external resources are incentivized to both enter and remain in the ecosystem. READ MORE
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5. Brand image in the Sharing Economy : An exploratory study of how to achieve positive customer perceptions in the sharing economy
University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Abstract Background: Most of existing literature in the field of sharing economy has focused on aspects of sustainability and business model structure. Research on brand image in the sharing economy has up until today not been an area of investigation. READ MORE
