Essays about: "brand evaluation definition"

Found 4 essays containing the words brand evaluation definition.

  1. 1. The Perception and Attitude of Tea Tourism from Tourists’ perspective : A case study of Longjing Tea

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Xinyue Li; [2022]
    Keywords : ;

    Abstract : Tea has a long history in China. The combination of the tea industry and tourism industry is conducive to promoting and disseminating tea culture. It can also bring more economic and cultural benefits to the tourism industry. Tea tourism focuses on participation, which brings tourists a personalized, experiential, and leisurely experience. READ MORE

  3. 2. Reaching for the Stars: An exploratory study to conceptualize product iconicity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jakob Ferenius; Maria Agustina Carbone; Roosmarijn Morgans; [2020]
    Keywords : Iconic products; Iconic brands; Iconicity; Strategic brand management; Cultural branding; Business and Economics;

    Abstract : Background/Problematization: Iconic brands are the gold standard of branding and have established a central role in the consumers’ lives. Behind every iconic brand, we can find iconic products. Despite the importance of these products, iconic products are overlooked in academia. READ MORE

  4. 3. Potential of light and temperature exploitation for Accelerated Shelf Life Studies (ASLT) for sauces

    University essay from SLU/Dept. of Food Science

    Author : Emelie Elmlund; [2014]
    Keywords : Accelerated Shelf Life; light and temperature; sauces; descriptive sensory evaluation; pigment degradation; Arrhenius Equation; Q10 - modeling;

    Abstract : The advantage of being “First to Market” is tremendous, but keeping a high and consistent level of quality is determinant as well for the success of a food company. Low quality products cause damage to the brand and monetary loses in the long run. READ MORE

  5. 4. Inkongruenta Sponsorsamarbeten: Att skapa bättre kommunikationseffekter genom användandet av förklarande länkar

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Christian Gylche; Marcus Robell; [2008]
    Keywords : Sponsorship; Marketing; Incongruence;

    Abstract : In a world with increasing media buzz and tougher challenges for marketers to break through all the clutter before reaching the consumer, working with incongruence has become a mean to stand out from the crowd. Incongruence is the discrepancy between the marketing communication and the already established brand attributes with the consumer. READ MORE