Essays about: "brand evolution"
Showing result 1 - 5 of 23 essays containing the words brand evolution.
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1. The Race to Success: Navigating the Roadblocks to Formula E's Popularity
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: Formula E, the electric counterpart to Formula 1, has not achieved the same level of popularity among consumers. The purpose of this paper is to understand why Formula E has not been as successful as Formula 1 and the barriers to consumer adoption of Formula E. READ MORE
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2. Analyzing the Effects of Brand Activism on Consumer Loyalty: Macro and Micro Perspective
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : This study seeks to investigate, from both macro and micro perspectives, the effect of brand activism on consumer loyalty. The macro perspective examines the general relationship between brand activism and consumer loyalty, whereas the micro perspective examines the specific context of companies' withdrawal from Russia as a form of brand activism. READ MORE
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3. Navigating the Unknown: A Study on How the Brand Manager Role Evolves in Response to the Metaverse as a New Branding Context
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The evolution of the digital landscape through emerging technologies presents brand managers with a new context for managing their brand: the metaverse. This thesis investigates how the role of the brand manager and the related brand management practices evolve in response to this. READ MORE
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4. Brand Value Co-Creation on Social Media: How and Why Consumers Engage in Co-Creation - A Netnographic Study Investigating a Consumer Perspective on Value Co-Creation
University essay from Göteborgs universitet/Graduate SchoolAbstract : Social media has elevated consumers' role in the process of brand value creation, emphasizing the view that value is co-created. Previous research has provided conceptualizations and broad descriptions, leaving a lack of empirical research. READ MORE
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5. Luxury Fashion Brands are Racing to Become Pioneers in The Use of Influencer Marketing: An Exploratory Study on How This Can Be Achieved and The Impacts on Brand Perceptions
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : As the digital evolution continues to take on the world industry by industry, luxury fashion brands are left with no choice but to adapt to the new means of media consumption. Numerous luxury fashion brands are implementing influencer marketing strategies to communicate their brand's message in novel ways. READ MORE