Essays about: "brand extension advantages"

Showing result 1 - 5 of 6 essays containing the words brand extension advantages.

  1. 1. How to scale SaaS business  from local to global markets? : Case of ad servers

    University essay from KTH/Entreprenörskap och Innovation

    Author : TOMS PANDERS; [2014]
    Keywords : SaaS; Software as a service; Ad server; Advertising technology; Software;

    Abstract : This thesis will describe SaaS (Software as a Service) business in a global environment. The prior focus will be to give suggestions of models and good examples of how to scale local business into global markets. The necessary theoretical framework on software product and scalability issues is given. READ MORE

  3. 2. How to scale SaaS business from local toglobal markets? Case of ad servers

    University essay from KTH/Entreprenörskap och Innovation

    Author : TOMS PANDERS; [2014]
    Keywords : SaaS; Software as a service; Ad server; Advertising technology; Software;

    Abstract : This thesis will describe SaaS (Software as a Service) business in a global environment. The prior focus will be to give suggestions of models and good examples of how to scale local business into global markets. The necessary theoretical framework on software product and scalability issues is given. READ MORE

  4. 3. Panos Emporio, Extending the Brand

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Mona Hashemi; Hadeel Hajem; [2012]
    Keywords : brand image; brand identity; brand equity; brand extension; horizontal brand extension; costumer attitudes; loyalty;

    Abstract : Brands have for a long time been used to identify and distinguish organizations, companies and products, it can be compared to as the soul of a company. A brand extension is a clear channel for product innovation, which can be a powerful tool to hold a competitive advantage. READ MORE

  5. 4. The Analysis of Challenges and Opportunities in Brand Extension

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : CHEN SI JIA; GU JING; [2012]
    Keywords : brand equity; brand extension; category brand extension;

    Abstract : Over the decades, brand extension has been a core marketing strategy for a great number of companies. Brand extension enjoys a good reputation for bringing practical advantages to companies whilst it faces disputation at the same time because of a relatively high percentage of failures. READ MORE

  6. 5. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Thi Bich Ngoc Nguyen; Thi Xuan Thu Nguyen; [2009]
    Keywords : Brand Management; Brand Creating; Brand Sustaining; Developing Countries; Honda Motorcycle; Vietnam Market;

    Abstract :   Abstract Date May 29th, 2009 Course Master Thesis EFO705, International Marketing Tutor Daniel Tolstoy Authors Thi Bich Ngoc Nguyen Thi Xuan Thu Nguyen Title Brand Launching and Sustaining in a Developing CountryPurpose The project is to investigate the Brand Launching and Sustaining in a The Case Study of Honda on Vietnam Motorcycle Market developing country through the study on how Honda has successfully launched and sustained its Brand on the Motorcycle Market of Vietnam. Problems Honda's Brand Launching campaign and the company's strategies and initiatives to Sustain its Brand on the Motorcycle Market of Vietnam. READ MORE