Essays about: "brand gap"

Showing result 1 - 5 of 239 essays containing the words brand gap.

  1. 1. Vedlevande skalbaggar 10–20 år efter brand i tallskog : en jämförelse mellan hällmark och produktiv mark

    University essay from SLU/Dept. of Wildlife, Fish and Environmental Studies

    Author : KajsaLisa Olsson; [2024]
    Keywords : Tallimpediment; biologisk mångfald; vedlevande skalbaggar; naturvårdsbränning; Pinus sylvestris;

    Abstract : The Swedish boreal forests have changed drastically in the last century. Intensive forestry with clear-cuttings and fire-prevention, cause a lack in dead wood diversity and volume. The current research on forests mainly focuses on productive forests and there is a knowledge gap regarding the importance of low-productive forest for biodiversity. READ MORE

  3. 2. THE GLOBAL BRAND AS A HEADQUARTERSUBSIDIARY DYNAMIC - A SINGLE CASE STUDY ON THE DYNAMICS OF INFLUENCING A GLOBAL BRAND

    University essay from Göteborgs universitet/Graduate School

    Author : Thomas Hendrik Kok; Nicholas P. Kähr; [2023-07-19]
    Keywords : Global Brand; Charter; Mandates; Headquarter Subsidiary Relationships; IR Framework; Corporate Branding; Case Study;

    Abstract : The topics of headquarter subsidiary relationships, global branding, and subsidiary charter and mandates all are widely studied fields. However, there seems to be a gap in bridging these fields of study. READ MORE

  4. 3. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

    University essay from Göteborgs universitet/Graduate School

    Author : William Nordlund; Mattias Johansson; [2023-07-03]
    Keywords : Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

    Abstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE

  5. 4. Demand Forecasting of Automobile Spare Parts after the End-of-Production - A review of demand forecasting models

    University essay from Göteborgs universitet/Graduate School

    Author : Abid Ali; Arosha Ratnayake; [2023-07-03]
    Keywords : Demand forecasting; Spare parts; Automobile; End-of-Production EOP ; PRISMA; AHP; MCDM;

    Abstract : Demand forecasting of spare parts plays a crucial role in automobile industry where it generally requires a significant attention in controlling inventory. It is possible to maintain an optimal stock level when there is a continues supply at the Original Equipment Manufacturers (OEMs). READ MORE

  6. 5. Employer Branding incongruence : A qualitative study of the relationship between identity formation and employer branding among Gen Z in Sweden

    University essay from Jönköping University

    Author : Emma Steén; Ebba Blomberg; [2023]
    Keywords : Employer branding; Identity formation; Work-life Balance; Fresh-start mindset; mobile technology; Generation Z;

    Abstract : Background:  Employees are the basis upon which a successful firm is built. Today, it is a talents market, and companies must prioritize their employer branding strategies and improve their employee value proposition to attract and retain the best talent. READ MORE