Essays about: "brand image Automotive industry"

Found 4 essays containing the words brand image Automotive industry.

  1. 1. Closing the GAPS

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tessa Rauthe; Victoria Friman; [2023]
    Keywords : Business and Economics;

    Abstract : Title: CLOSING THE G A P S: Detecting misalignments between the corporate brand identity and brand image of Volvo Cars and Volkswagen within the German and Swedish markets Date of the Seminar: 02.06. READ MORE

  3. 2. Visualizing Strategic Value in CVC - an Impossibility or Solely a Consequence of Inadequate Practices?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Filippa Dunér; Melvin Olsson; [2022]
    Keywords : Corporate venture capital; Performance measurement; Strategic value; Key performance indicators; Automotive industry;

    Abstract : This paper presents empirical findings from a multiple case study inspired by a transactional design on strategic value within the field of corporate venture capital (CVC), motivated by its increasingly prominent role in enhancing the strategy of large corporations. Steered by an identified lack of knowledge about how to concretize and measure the strategic value created by CVC firms, the paper contributes with a conceptual framework primarily directed to the automotive industry. READ MORE

  4. 3. Making the invisible visible: a study on ingredient branding in the automotive industry : An experimental study in the automotive industry

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Sara Elamir; Davide Licheri; [2020]
    Keywords : Co-branding; Ingredient branding; Perceived quality; Brand loyalty; brand image Automotive industry;

    Abstract : In a competitive environment, ensuring to provide high quality can be considered as one of the key objectives of the organizations. For guaranteeing that, the firms should communicate efficiently regarding quality, in order to influence the consumers´ perception towards quality. READ MORE

  5. 4. “Brand Management in conjunction with Merger and Acquisition in Theory and Practice – Volvo Car Corporation”

    University essay from Institutionen för ekonomi

    Author : Jochen Steurenthaler; [2009]
    Keywords : Brand Equity; Brand Loyalty; Brand Management; Brand Awareness; Automotive Industry; Merger and Acquisition;

    Abstract : Aim: This study deals with Brand Management after acquisitions. Since this subject is still quite unexplored, a case study backed the theoretical review in order to answer the two research questions. Furthermore, the work educes a model which shows the ascendancies that are involved in the field of Brand Management after acquisitions. READ MORE