Essays about: "brand image H M"

Found 5 essays containing the words brand image H M.

  1. 1. Branding strategy through storytelling in marketing : The other side of the story

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Jonathan Pykälistö; Alexander Fahlstad; [2019]
    Keywords : Brand Identity; Brand Image; Storytelling; Branding Strategy; Marketing Strategies;

    Abstract : Background - What a company wants to communicate is today more correlated to their core values and within storytelling it is no exception. Storytelling is the art of using a story in focus in televised commercials and the products are used in the peripheral. READ MORE

  2. 2. MILLENNIALS BRAND LOYALTY IN THE FASHION INDUSTRY & THE ROLE OF BRAND IDENTITY

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Ali Hassanzadeh; Tara Namdar; [2018]
    Keywords : MILLENNIALS; BRAND LOYALTY; BRAND IDENTITY; FASHION INDUSTRY;

    Abstract : Brand loyalty has long been an important factor for companies’ sustainability and profitability, as it is less expensive to retain existing customers than acquiring new ones. In correlation to the importance of brand loyalty, there is a new vast generation, called the millennials’ or generation Y coming in to the market that is different than any generation before. READ MORE

  3. 3. Luxury for the Masses : A Study of the H&M Luxury Collaborations with Focus on the Images of the Luxury Designer Brands

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Carole Ginman; Charlotte Lundell; Catherine Turek; [2010]
    Keywords : Luxury; Brands; Co-Branding; Associations; Consumer Behaviour;

    Abstract : A strong brand is important for all companies; however, it is imperative for the success of a luxury fashion house as the image is one of its core assets. As strategic alliances are increasing in popularity the effect they have on how customers look at the partner brands is both interesting for the general person, but also – and more importantly – vital knowledge for companies pondering such a strategic move. READ MORE

  4. 4. Factors of branding : a Case Study of Hennes & Mauritz AB in China

    University essay from Högskolan i Gävle/Institutionen för ekonomi; Högskolan i Gävle/Institutionen för ekonomi

    Author : Jieying Wu; Lupeng Ye; [2009]
    Keywords : brand management; fashion; blog;

    Abstract : H&M has been in China for three years. The consumers in China are still enthusiastic with this brand when the first store in the capital city, Beijing. In this paper, we use the concept of brand identity and brand image and outline a conceptual model for understanding and studying the customer experience of H&M in China. READ MORE

  5. 5. Brand development of H&M

    University essay from Högskolan i Gävle/Institutionen för ekonomi; Högskolan i Gävle/Institutionen för ekonomi

    Author : Xiaoling Ruan; Liya Li; [2009]
    Keywords : brand; brand development; H M;

    Abstract : These days, brands play an increasing important role in our life. Most of firm work hard for brand development. The purpose of this study is to analyze the brand development of H&M in general and how it starts opening in China. The result shows that H&M develops its brand successfully around the world. READ MORE