Essays about: "brand image csr"
Showing result 1 - 5 of 41 essays containing the words brand image csr.
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1. Role of CSR and Brand Image : A qualitative study on IKEA
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Purpose The primary objective of this study is to make theoretical advancements and practical insights for companies aiming to strengthen enhance their brand image through the implementation of CSR initiatives.. READ MORE
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2. Implementing CSR in Fashion Companies: Increasing Green Trust During the Transformation Process Towards Sustainable Development : An Exploratory Analysis on the Influencing Factors of Green Trust in the Fashion Sector
University essay from Malmö universitet/Institutionen för Urbana Studier (US)Abstract : Purpose – The purpose of this paper is to gain insights into consumer behavior to provide managerial implications on what fashion companies need to do to increase green trust during the transformation process towards sustainable development in order to increase green purchase intention. Two sub-research questions are raised to answer the main research question all- encompassing in the end. READ MORE
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3. The Impact of Corporate Social Responsibility DiversityEquity and Inclusion efforts on Brand Image
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Abstract Date: 2023-05-30 Level: Master Thesis in Business Administration, 15 HP Institution: School of Business, Society and Engineering, Mälardalen University Authors: Omar Khalafallah, Semhar Weldesylasie Title: The Impact of Corporate Social Responsibility Diversity Equity and Inclusion efforts on Brand Image. Supervisor: Rana Mostaghel Keywords: CSR, corporate social responsibility, diversity, equity and inclusion, trust, commitment, brand image. READ MORE
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4. To be sustainable or to be fashionable? That is the question... : A quantitative study of the consumer's perspective on CSR in the fast fashion industry
University essay from Högskolan i HalmstadAbstract : The purpose of the paper is to create a deeper understanding of the effects a company’s CSR activities have on consumers' purchase decisions in the fast fashion industry. Additionally, how consumers' brand image changes when a company does not meet the criteria for CSR initiatives. READ MORE
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5. Understanding the role of Socio-Emotional Wealth (SEW) on CSR : A single case study of Saudi Arabian family-owned businesses
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Introduction: In family businesses, previous literature does not discuss about the connection between Corporate Social Responsibility (CSR) activities and Socio-Emotional Wealth (SEW). Therefore, this research provides the role of SEW on CSR activities in family businesses. READ MORE